France Online Retailing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Retailing - France market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Areas covered in this report
This report is designed to give an overview of the French online retail market. This includes a look at the market including:
- forecasts for future developments
- in-depth consumer analysis using our own data
- key players in the market including company profiles
For our consumer research this year we asked questions on the following topics:
- Which products consumers have bought online in the last 12 months
- The retailers used for online shopping in the last 12 months
- Importance of various features of online retailers
- Membership of Amazon Prime
What you need to know
Online retailing in France is still growing strongly. It remains at a medium stage of development compared to the Northern European countries, but is still ahead of the Southern European countries. Our research shows that 84% of French respondents in our online survey had shopped online in the past year, and in 2017 we estimate that online sales represented over 6% of all retail sales.
Amazon dominates and is extending its lead as it continues to introduce new services and innovations. There is a viable domestic competitor in France though in the shape of Cdiscount, part of the Casino Group. The grocers are all big players, mainly due to their extensive Drive (click and collect) operations. To date, home delivery of groceries has not been widespread, but Amazon started to open up the potential with the launch of Amazon Prime Now in Paris. Ocado recently signed a deal to develop home delivery grocery with Casino’s Monoprix chain, and Carrefour has also pledged major investment in its digital operations, including a partnership with Google.
Expert analysis from a specialist in the field
Written by Natalie Macmillan, a leading analyst in the European Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Online retailing in France is generally at a medium stage of development, behind the countries of northern Europe, but ahead of those in the south. Amazon dominates, but less so than in most other countries, due to relatively strong propositions from domestic retailers. The next area of growth will be home delivery of groceries. Amazon opened up the potential with Amazon Prime Now in Paris, and several other retailers have followed suit with express deliveries in the capital. But Casino recently signed a deal with Ocado and the Monoprix chain will launch its home delivery business in 2019, which will set the bar very high for its rivals. Carrefour is also investing heavily as part of its turnaround strategy and recently signed a deal with Google. We expect strong growth from this segment in the coming years.
Senior European Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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