Free-from Food Trends - Canada - September 2015
"While eight-in-ten consumers state that they purchase foods and/or beverages with free-from claims, two-thirds see them as a way for companies to charge more. This underscores the need for applicable manufacturers to invest in communicating the benefits that free-from products offer beyond placing labels on packaging, particularly around health, in order to bridge the trust gap with consumers."
This report covers the following issues:
- Most consumers see free-from foods as a way for companies to charge more
- Free-from – A lower consideration for consumers when making a purchase
- Consumers are more likely to turn to well established claims
- Parents hold stronger views in support of free-from food and beverages
- Baby Boomers and Millennials have different needs
- Confusion around GMOs exists
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