French Consumer Lifestyles: Food and Health - July 2012
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This is the first in a twice-yearly series of reports that analyses consumer data from four European countries – France, Italy, Spain, Germany – and forms part of the European Consumer Lifestyle series. The analysis will focus on consumers from each country and identify and explore specific consumer segments based on their attitudes, lifestyles and demographics. Topics that will be covered include attitudes towards economy, finance, health, diet, leisure, lifestyle and environment.
Mintel’s consumer survey in May 2012 offers a timely snapshot of French consumers’ mindset in the context of continued economic instability. The lagging recovery in economic prospects and employment is taking its toll on the French population and their new Socialist president, Francois Hollande, who came into office on 6 May 2012, aims to shift the emphasis of government policies from austerity towards economic growth.
Growth stalled in the French economy in Q1 2012, following growth of just 0.1% in Q4 2011. In June 2012, the Bank of France revised its growth expectations in Q2 2012 to contract by 0.1%, which would be the first contraction since France emerged from the recession in 2009. French unemployment hit 10% in Q1 2012, up from 9.8% in the previous quarter, according to national statistics office INSEE (compared to 11% across the eurozone member states).
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.