French Consumer Lifestyles: Food and Health - July 2012
This is the first in a twice-yearly series of reports that analyses consumer data from four European countries – France, Italy, Spain, Germany – and forms part of the European Consumer Lifestyle series. The analysis will focus on consumers from each country and identify and explore specific consumer segments based on their attitudes, lifestyles and demographics. Topics that will be covered include attitudes towards economy, finance, health, diet, leisure, lifestyle and environment.
Mintel’s consumer survey in May 2012 offers a timely snapshot of French consumers’ mindset in the context of continued economic instability. The lagging recovery in economic prospects and employment is taking its toll on the French population and their new Socialist president, Francois Hollande, who came into office on 6 May 2012, aims to shift the emphasis of government policies from austerity towards economic growth.
Growth stalled in the French economy in Q1 2012, following growth of just 0.1% in Q4 2011. In June 2012, the Bank of France revised its growth expectations in Q2 2012 to contract by 0.1%, which would be the first contraction since France emerged from the recession in 2009. French unemployment hit 10% in Q1 2012, up from 9.8% in the previous quarter, according to national statistics office INSEE (compared to 11% across the eurozone member states).
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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