Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

Mintel's Continental Europe Consumer Lifestyles reports analyse consumer data across four countries: France, Germany, Spain and Italy.

The first set of individual country reports published in July focus on consumer attitudes towards health, cooking, food shopping, the economy and their finances. The second set, published in November, examine attitudes towards sustainability, technology and finance.

What's included

What's included

Table of contents

Table of contents

  1. European Consumer Target Groups

    • European Consumer Lifestyles
      • Category-specific data
        • Methodology
          • Five target groups
              • Figure 1: Target groups among German, French, Italian and Spanish consumers, % point difference vs average, September 2012
          • French Target Groups

            • Introduction
              • Figure 2: Target groups among French consumers, September 2012
          • Executive Summary

            • Shrewd Shoppers are most unlikely to succumb to peer pressure
              • Low Budget Creatives’ aspirations are held back by budget limitations
                • Young and hard-pressed, Risk Averse consumers will always choose the safer option
                  • Inconvenience is more of a barrier to the Early Adopters than cost
                    • Routine Shoppers are slow but not resistant to change
                    • Shrewd Shoppers (39%)

                      • Key points
                        • Who are they?
                          • Figure 3: Demographic profile of Shrewd Shoppers, September 2012
                        • Shrewd Shopper profile
                          • Their financial outlook
                            • Figure 4: Current financial situation, Shrewd Shoppers vs average target group response, May 2012
                          • Green lifestyles – attitudes and behaviour
                            • Green behaviour
                              • Reasons for not prioritising being green
                                • Figure 5: Reasons for not prioritising “being green”, Shrewd Shoppers vs average target group response, September 2012
                              • What it means?
                                • Technology – ownership and behaviour
                                  • Online activities
                                    • What it means
                                    • Low Budget Creatives (6%)

                                      • Key points
                                        • Who are they?
                                          • Figure 6: Demographic profile of Low Budget Creatives, September 2012
                                        • Shopper profile
                                          • Their financial outlook
                                            • Figure 7: Financial confidence, Low Budget Creatives vs average target group response, May 2012
                                          • Green lifestyles – attitudes and behaviour
                                            • Green behaviour
                                              • Reasons for not prioritising being green
                                                • Figure 8: Green behaviour, Low Budget Creatives vs average target group response, September 2012
                                              • What it means?
                                                • Technology – ownership and behaviour
                                                  • Online activity
                                                    • Figure 9: Selected online activities using a smartphone, Low Budget Creatives vs average target group response, September 2012
                                                  • What it means
                                                  • Risk Averse (13%)

                                                    • Key points
                                                      • Who are they?
                                                        • Figure 10: Demographic profile of Risk Averse, September 2012
                                                      • Shopper profile
                                                        • Their financial outlook
                                                          • Figure 11: Financial Situation compared to last year, Risk Averse vs average target group response, May 2012
                                                        • Green lifestyles – attitudes and behaviour
                                                          • Green behaviour
                                                            • Figure 12: Green behaviour, Risk Averse vs average target group response, September 2012
                                                          • Reasons for not prioritising being green
                                                            • What it means?
                                                              • Technology – ownership and behaviour
                                                                • Online activities
                                                                  • What it means
                                                                  • Early Adopters (11%)

                                                                    • Key points
                                                                      • Who are they?
                                                                        • Figure 13: Demographic profile of Early Adopters, September 2012
                                                                      • Shopper profile
                                                                        • Their financial outlook
                                                                          • Figure 14: Financial Situation compared to last year, Early Adopters vs average target group response, May 2012
                                                                        • Green lifestyles – attitudes and behaviour
                                                                          • Green behaviour
                                                                            • Reasons for not prioritising being green
                                                                              • What it means?
                                                                                • Technology – ownership and behaviour
                                                                                  • Online activities
                                                                                      • Figure 15: Selected online activities using a smartphone, Early Adopters vs average target group response, September 2012
                                                                                    • What it means
                                                                                    • Routine Shoppers (31%)

                                                                                      • Key points
                                                                                        • Who are they?
                                                                                          • Figure 16: Demographic profile of Routine Shoppers, September 2012
                                                                                        • Shopper profile
                                                                                          • Their financial outlook
                                                                                            • Figure 17: Impact of the slowdown, Routine Shoppers vs average target group response, May 2012
                                                                                          • Green lifestyles – attitudes and behaviour
                                                                                            • Green behaviour
                                                                                              • Figure 18: Green behaviour, Routine Shoppers vs average target group response, September 2012
                                                                                            • Reasons for not prioritising being green
                                                                                              • What it means?
                                                                                                • Technology – ownership and behaviour
                                                                                                  • Online activities
                                                                                                    • What it means
                                                                                                    • Appendix – Consumer Target Groups

                                                                                                        • Figure 19: European target groups, September 2012
                                                                                                        • Figure 20: Psychographic segmentation, by target groups, France, September 2012
                                                                                                        • Figure 21: Target groups, by demographics, France, September 2012
                                                                                                    • Appendix – Financial Tracker

                                                                                                        • Figure 22: Current financial situation, by target group, France, May 2012
                                                                                                        • Figure 23: Financial situation compared to last year, by target group, France, May 2012
                                                                                                        • Figure 24: Financial confidence, by target group, France, May 2012
                                                                                                        • Figure 25: Impact of the slowdown, by target group, France, May 2012
                                                                                                    • Appendix – Green Lifestyles Tracker

                                                                                                        • Figure 26: Reasons for not prioritising "being green", by target groups, France, September 2012
                                                                                                        • Figure 27: Green behaviour, by target groups, France, September 2012
                                                                                                        • Figure 28: Attitudes towards "being green", by target groups, France, September 2012
                                                                                                    • Appendix – Technology Tracker

                                                                                                        • Figure 29: Technology products owned by household/ personally owned, by target groups, France, September 2012
                                                                                                        • Figure 30: Other technology products owned by household/ personally owned, by target groups, France, September 2012
                                                                                                        • Figure 31: Internet access, by target groups, France, September 2012
                                                                                                        • Figure 32: Online activities, by target groups, France, September 2012
                                                                                                        • Figure 33: Online activities, by target groups, France, September 2012
                                                                                                        • Figure 34: Online activities, by target groups, France, September 2012

                                                                                                    About the report

                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                    • The Consumer

                                                                                                      What They Want. Why They Want It.

                                                                                                    • The Competitors

                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                    • The Market

                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                    • The Innovations

                                                                                                      New Ideas. New Products. New Potential.

                                                                                                    • The Opportunities

                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                    • The Trends

                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                    Trusted by companies. Big and small.

                                                                                                    • bell
                                                                                                    • boots
                                                                                                    • google
                                                                                                    • samsung
                                                                                                    • allianz
                                                                                                    • kelloggs
                                                                                                    • walgreens
                                                                                                    • redbull
                                                                                                    • unilever
                                                                                                    • Harvard
                                                                                                    • pinterest
                                                                                                    • new-york-time