Fridges and Freezers - UK - April 2013
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“With increasing pressure to have competitive prices, combined with the compelling need to innovate, how can suppliers of refrigeration build their businesses for a profitable future? We expect to see greater efforts to build the image of brands, an increasing rate of change of styling and fashion, as well as advanced connected appliances that help to improve the quality of people’s lives. In mature markets innovation is king and suppliers will work harder and look closely into market niches to identify the lifestyle needs of their customers.”
–Senior Retail Analyst
Some questions answered in this report include:
There is little doubt that shifting shopping habits have made a huge difference to the way that consumers browse, select and buy electrical goods. The internet has made it a simple matter to look for product information, reviews and better deals. So this is putting conventional retailers under pressure and there have been wide-ranging consequences for electrical goods retailers. Comet, a retailer which had originally built its reputation as a value-for-money supplier, failed to keep pace with online competitors and closed in 2012 after failing to find a buyer. Currys has revitalised its business with a massive push to train staff, by embracing multichannel opportunities and by introducing massive cost savings through merging stores with sister brand PC World. And other retailers, including John Lewis, now see excellent customer service and multichannel options as the right formula for the future.
Within the market for fridges and freezers, manufacturers have been highly innovative. New features and product developments aim to add value to the products and to build market share in the face of fairly flat demand. Globalisation is a key feature for suppliers and in recent years the UK has been targeted by large multinationals including Samsung, Haier and Beko. This means that consumers are getting better value and greater choice than ever before.
This report profiles the market for fridges and freezers in the UK. It includes beer chillers and chilled cabinets for wine targeted at domestic use. Coverage includes:
We use the term ‘American style’ to describe a large refrigerator with side-by-side door openings.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.