Fridges and Freezers - UK - April 2014
“There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices. So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.”
– Jane Westgarth, Senior Market Analyst
Some questions answered in this report include:
- Will style become more important in the market for fridges and freezers?
- Are people inspired by innovations in fridges and freezers?
- Do people really want to communicate with their fridges?
- Will shopping online continue to grow in importance?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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