Frozen and Chilled Ready Meals - China - August 2018
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Although the market prospects of ready meals have been questioned in recent years, especially given the competitive pressure from food delivery services and New Retail, Mintel believes the category still has strong potential. Indeed some leading players’ efforts with new product innovation are already paying off.
What players need to do more is changing people’s perception that ready meals are only consumed when people want something quick to fill up on. On the contrary, ready meals can play a much bigger role as consumers are increasingly looking for tasty, nutritionally balanced meals that are authentic. This is basically what the UK and Japan ready meals market have achieved, by educating consumers that ready meals can be a special treat at home.”
– Ruyi Xu, Head of Reports, North Asia
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.