Frozen Breakfast Foods - US - August 2016
"While brands are capitalizing on healthier attributes, chiefly protein and fiber content, the entire category faces significant competition from alternative breakfast options regarded as healthier and more portable. Continued focus on nutrition and on-the-go features could propel the category to future growth, but brands may well consider promoting frozen breakfast as an alternative to restaurant breakfasts, particularly as a weekend option."
- William Roberts, Jr, Senior Food & Drink Analyst
This report discusses the following key topics:
- Frozen breakfast sales grow
- Competition from foodservice breakfast options
- Other at-home options vie for attention at breakfast
For the purposes of this Report, frozen breakfast foods are covered as per the following definitions:
- Frozen breakfast entrees (eg breakfast bowls, pancakes, etc)
- Frozen breakfast handhelds (eg burritos, sandwiches, etc)
- Frozen waffles
- Other frozen breakfast food (including toaster pastries, French toast sticks, etc)
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