Frozen Breakfast Foods - US - July 2019
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- July 2019
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For the purposes of this report, Mintel has used the following definitions for frozen breakfast foods:
The following categories are excluded from this Report, except for comparison purposes:
"With 2019 sales estimated to reach $3.7 billion and forecast to continue on this same trajectory, the frozen breakfast category is holding its own, fueled by consumer pursuit of heartier breakfast solutions. Innovation in not only flavors and formats but also nutritionally focused positioning is gaining traction as consumers seek a mix of excitement and holistically healthy products. Families are a strong base for the category, with kids leading consumption. Opportunities to engage adults will be the catalyst for growth."
- Kaitlin Kamp, Food & Drink Analyst
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