Frozen Handheld Food - US - June 2012
The frozen handheld food market generated $2.7 billion in total U.S. sales in 2011 and grew by 18% from 2006-11, outperforming many other frozen and non-frozen food sectors. Innovation and renewed interest in the breakfast segment in particular have been driving sales for this market since 2009. However, significant challenges remain as restaurants increase their value-priced handheld options, luring consumers away from retail offerings. Meanwhile, at least some Americans are showing signs that they are steering away from some frozen food sectors as they see these products as overprocessed.
This report is a new title for Mintel, but it builds on the analysis presented in Mintel’s Frozen Snacks—U.S., May 2012 and Mintel’s Frozen Meals—U.S., May 2012.
For the purposes of this report, frozen handheld food is defined as including two primary segments: frozen handheld food (breakfast) and frozen handheld food (non-breakfast), which sell in retail grocery stores, mass merchandisers, drug stores, and other food retailers.
While fast food and other foodservice outlets also sell handheld food products, this segment of the market isn’t covered extensively in this report. That said, foodservice data are included in several sections of the report, including the consumer survey sections.
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