Frozen Meals - US - May 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
In 2011, frozen meals generated an estimated $7.9 billion in total U.S. sales and grew by a microscopic 0.6%. Nonetheless, this was a welcome change from the previous two years of declines. Given the importance of the category to both manufacturers and retailers, both sides will need to work together to maximize potential sales opportunities. From a manufacturing perspective, companies need to develop exciting and innovative products to attract the attention of consumers who have a number of frozen meals alternatives to choose from.
In this report, Mintel evaluates the current state of the frozen meal sector, and where it is headed in the next five years. To a far lesser degree, chilled (refrigerated) meals and shelf-stable meals are also discussed in the context of competitive threats, as well as opportunities (see below for more details regarding refrigerated and shelf-stable meals).
Providing comprehensive analysis, this report addresses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.