Frozen Snacks - US - April 2014
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“Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking occasions will also impact product offerings, as well as the retail locations in which these products are sold.”
– Amanda Topper, Food Analyst
Some questions answered in this report include:
The frozen snacks category grew just 9% from 2008-13. Although both segments within the category benefit from fairly high household penetration rates, negative perceptions about their processed nature, and frozen foods in general, have the potential to suppress future growth. Despite poor nutritional perceptions related to the category, consumers continue to seek out the products, especially because of their convenience, as snacking occasions increase. Product reformulations, new formats, and flavors will help the category grow, especially among younger consumers, men, and households with children, who over index in use. Greater retail availability, especially in nonsupermarket channels, such as convenience stores and warehouse stores, will also contribute to future growth.
Mintel provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
This report builds on the analysis presented in Mintel’s Frozen Snacks – US, May 2013, as well as the 2012, 2007, 2008, and 2010 reports bearing the same name. The report also builds on analysis presented in Mintel’s Frozen Handheld – US, June 2012.
Not included in this report are:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.