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Frozen Snacks - US - June 2019

Covered in this report

For the purposes of this report, Mintel has used the following definitions:

  • Frozen appetizers/snack rolls/pretzels (eg Totino’s Pizza Rolls, Bagel Bites, T.G.I. Friday’s Potato Skins, Superpretzels)
  • Frozen handheld entrees (eg Hot Pockets, burritos, Uncrustables/sandwiches)

Not included in this report are:

  • Frozen breaded vegetables, such as breaded mushrooms
  • Frozen chicken products, such as chicken tenders, chicken nuggets, and chicken fingers
  • Frozen dinners or entrées
  • Refrigerated or shelf-stable snacks of any kind

"Snacking is more popular than ever, with 95% of US consumers snacking at least once daily and the share snacking multiple times per day on the rise. Yet, while snacking may be a great fit for today’s highly mobile consumers, significant competition has made it difficult for frozen snacks to achieve solid growth. Nevertheless, 70% of adults and more than 75% of their children ages 6 and up eating a frozen snack within the last month indicating this $5 billion category is still holding its own. In this Report Mintel identifies potential opportunities for growth within the sector."

Mimi Bonnett, Director - Food and Drink, Foodservice

This report will look at the following areas:

  • The snack space is on fire; frozen still cold
  • Snackers are headed in new directions
  • Consumers age out of frozen snacks

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
        • The issues
          • The snack space is on fire; frozen still cold
            • Figure 2: Percentage growth in select snack categories, 2013-18
          • Snackers are headed in new directions
            • Figure 3: frozen snacks consumption trends, by key demographics, February 2019
          • Consumers age out of frozen snacks
            • Figure 4: Household consumption of frozen snacks, by age and gender, February 2019
          • The opportunities
            • Frozen snacks beyond snack time
              • Figure 5: Frozen snack occasions, February 2019
            • Solidify an identity beyond convenience
              • Figure 6: Frozen and refrigerated foods associations, February 2019
            • What it means
            • The Market – What You Need to Know

              • Holding steady, but growth is elusive
                • Apps, smaller snacks see more improvement
                  • Watch out for QSRs
                    • Consumers snacking more
                      • Sunny outlook for plant-based proteins
                      • Market Size and Forecast

                        • Slow but steady
                          • Figure 7: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
                          • Figure 8: Total US retail sales and forecast of frozen snacks, at current prices, 2014-24
                      • Market Breakdown

                        • Faster longer-term growth expected for appetizers
                          • Figure 9: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2014-24
                        • Supermarkets a less prevalent channel
                          • Figure 10: Total US retail sales of frozen snacks, by channel, at current prices, 2014-2018
                      • Market Perspective

                        • Tough competition from foodservice operators
                          • Figure 11: Total US retail sales and forecast of limited service restaurants, at current prices, 2013-2023
                      • Market Factors

                        • Snacking frequency on the rise
                          • Figure 12: Snacking frequency, January 2015 and November 2018
                        • Keep an eye on shifting demos
                          • Figure 13: Population by age, 2013-23
                        • The mainstreaming of plant-based
                          • Figure 14: Dietary preferences, by age, February 2019
                        • Be the life of the party?
                          • Figure 15: Types of in-home parties hosted, April 2018
                        • Hispanics a key demographic
                          • Figure 16: Total US and Hispanic population and growth, 2018-60
                      • Key Players – What You Need to Know

                        • Bright spots seen in a fragmented market
                          • Laser targeting from KHZ
                            • The transition from foodservice to freezer is tough
                              • Thaw and go enters hummus territory
                              • Company and Brand Sales of Frozen Snacks

                                • Some industry leaders manage to buck the trends
                                  • Figure 17: Sales of market, by company, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019
                              • What’s Working?

                                • Devour targets the blurry line between meal replacement and snack
                                  • Figure 18: devour food porn/boss
                                  • Figure 19: Devour sandwiches, 2018
                                • Meshing with millennial moms
                                  • Figure 20: Frozen sandwich products from J.M. Smucker and Hormel, 2018-2019
                              • What’s Struggling?

                                • From QSR to the freezer aisle?
                                  • Figure 21: Pepsico Doritos Loaded and Mac N’ Cheetos products, 2017-2018
                                • The challenges of navigating change
                                • What’s Next?

                                  • More thaw and eat
                                    • Figure 22: Hummus Pods from The Modern Pod Company, 2018
                                  • Revolutionizing the frozen snack aisle
                                    • Figure 23: Evol products, 2018-2019
                                • The Consumer – What You Need to Know

                                  • Strong base driven by young men, families and Hispanics
                                    • Frozen snack consumption is out of sync with snack frequency
                                      • Everybody loves pizza (snacks)
                                        • Frozen snacks most often eaten at home
                                          • Associations with convenience, taste
                                            • Consumers are abandoning the category
                                              • Solid interest in new flavors, cleaner ingredients
                                              • Household Consumption of Frozen Snacks

                                                  • Figure 24: Household consumption of frozen snacks, by age and gender, February 2019
                                                • Young men represent the core adult consumers
                                                  • Figure 25: Household consumption of frozen snacks, by age and gender, February 2019
                                                • Parental status keeps adults engaged
                                                  • Figure 26: Household consumption of frozen snacks, by parental status, February 2019
                                                  • Figure 27: Adult frozen snack consumption repertoire, February 2019
                                                  • Figure 28: Child frozen snack consumption repertoire, February 2019
                                                • Hispanic and multicultural households are frozen snack fans
                                                  • Figure 29: personal consumption of frozen snacks, by race and Hispanic origin, February 2019
                                              • Frozen Snack Consumption Frequency

                                                • Room to expand frequency
                                                  • Figure 30: Frequency of frozen snack consumption, February 2019
                                                • Age impacts consumption frequency
                                                  • Figure 31: Adult frequency of frozen snack consumption, by age and gender, February 2019
                                                • Parents, kids key consumers
                                                  • Figure 32: Adult Frequency of frozen snack consumption, by parental status, February 2019
                                                  • Figure 33: Child frozen snack consumption frequency, by age of child, February 2019
                                              • Types of Frozen Snacks Consumed

                                                • Pizza formats lead consumption
                                                  • Figure 34: Types of frozen snacks consumed February 2019
                                                  • Figure 35: Types of frozen snacks consumed, by age and gender, February 2019
                                                • Young men eat the most diverse range of frozen snacks
                                                  • Figure 36: Repertoire analysis of frozen snacks consumed, by Adult age and gender, February 2019
                                                • Kids love all kinds of snacks
                                                  • Figure 37: Types of frozen snacks consumed by children in the household, by age, February 2019
                                                • Children eat wide variety of snacks
                                                  • Figure 38: Repertoire analysis of frozen snacks consumed by children, February 2019
                                              • Frozen Snack Occasions

                                                • Everyday occasions dominate frozen snack consumption
                                                  • Figure 39: Frozen snack occasions, February 2019
                                                • Young men snack often and at all hours
                                                  • Figure 40: Occasions for frozen snacks consumption, by gender and age, February 2019
                                                • Parents take snacks to go
                                                  • Figure 41: Occasions for frozen snacks consumption, by parental status, February 2019
                                                • Teens eat snacks at meals – and as meals
                                                  • Figure 42: Occasions for frozen snacks consumption, by age of child, February 2019
                                              • Frozen Snack Associations

                                                • Frozen snacks best known for speed
                                                  • Figure 43: Attributes associated with various snacks, February 2019
                                                • Women may need some attention from frozen snack brands
                                                  • Figure 44: Attributes associated with frozen snacks, by gender, February 2019
                                                • Frozen snacks fall short with parents on kid-friendly
                                                  • Figure 45: Attributes associated with frozen snacks, by parental status, February 2019
                                              • Frozen Snack Attitudes and Behaviors

                                                • Shifts in consumption are slightly imbalanced
                                                  • Figure 46: Attitudes and behaviors on frozen snacks, February 2019
                                                • Men show signs of wanting to engage even more
                                                  • Figure 47: Attitudes and behaviors on frozen snacks, by gender, February 2019
                                                • Hispanics more likely to cut back on frozen snacks
                                                  • Figure 48: Attitudes and behaviors on frozen snacks, February 2019
                                              • Interest in Frozen Snack Innovation

                                                • Complex flavors, premium and cleaner labels could spark trial
                                                  • Figure 49: Interest in frozen snack innovation, February 2019
                                                • Men and women seek different innovations
                                                  • Figure 50: Interest in frozen snack innovation, by age and gender, February 2019
                                                • Parents crave diverse convenience
                                                  • Figure 51: Interest in frozen snack features, by parental status, February 2019
                                                • TURF Analysis
                                                  • New flavors, less preservatives and more protein
                                                    • Figure 52: Table - TURF Analysis – Frozen snack innovation/attributes, February 2019
                                                    • Figure 53: TURF Analysis – Frozen snack innovation/attributes, February 2019
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Sales data
                                                      • Fan chart forecast
                                                        • Consumer survey data
                                                          • Abbreviations and terms
                                                            • Abbreviations
                                                            • Appendix – The Market

                                                                • Figure 54: Total US sales of frozen snacks, at inflation-adjusted prices, 2014-24
                                                                • Figure 55: Total US sales of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2014-24
                                                                • Figure 56: Total US sales of frozen handheld entrees, at inflation-adjusted prices, 2014-24
                                                            • Appendix – Key Players

                                                                • Figure 57: Sales of frozen snacks for leading companies, by brand, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019

                                                            Frozen Snacks - US - June 2019

                                                            £3,435.47 (Excl.Tax)