Frozen Snacks - US - October 2010
- Related Reports
- canned/frozen/fresh food
- October 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Frozen snacks are quite popular in the U.S., but the category faces stiff competition from the salty snacks market, which thrived during the recession. Quick service restaurants (QSRs) also pose a formidable challenge in that many chains have introduced and spent lavishly to promote products similar to the most popular frozen snacks that can be purchased at thousands of convenient locations across the nation for less than $2. This highly competitive context—especially when combined with a customer base that has been disproportionately impacted by the recession—is serving to drive down sales of many brands.
However, there is some indication that there are substantial growth opportunities for companies that undertake new product development or refinement initiatives that are keenly focused on the preferences of high value consumer segments.
In order to provide data, as well as insight that can be used to optimize product design and brand positioning, Mintel has published this comprehensive analysis of the Frozen Snacks market in the U.S. which addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.