Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Fruit and Vegetables - Ireland - March 2018

“Increased interest in flexitarianism has helped to sustain fruit and vegetable sales as consumers attempt to improve their diets. Furthermore, the increased interest in provenance can be seen as over four in 10 consumers noted wanting more biographical information about farmers and growers on produce packaging.”
– Brian O’Connor, Senior Consumer Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this report
        • Fresh fruit and vegetables
          • Frozen fruit and vegetables
            • Canned/ambient fruit and vegetables
              • Dried fruit
                • Potatoes in all forms
                  • Excluded
                  • Executive Summary

                      • The market
                        • Figure 1: Estimated total fruit vs. vegetable retail sales (including fresh and processed), IoI, 2012-18
                      • Forecast
                        • Figure 2: Indexed total fruit and vegetable retail sales (including fresh and processed), NI and RoI, 2012-22
                      • Growth in fruit and vegetable prices in the UK, decline in RoI
                        • Consumers not getting their five-a-day
                          • Sugar in snacks helping to drive fruit usage
                            • Flexitarians switching meat for more greens
                              • The consumer
                                • Loose fruit proves most popular
                                  • Figure 3: Types of fruit that consumers buy in a typical week, NI and RoI, November 2017
                                • Seven in 10 buy fresh loose and bagged vegetables
                                  • Figure 4: Types of vegetables that consumers buy in a typical week, NI and RoI, November 2017
                                • Four in five buy bagged potatoes in a typical week
                                  • Figure 5: Types of potatoes that consumers buy in a typical week, NI and RoI, November 2017
                                • Strong demand for more Irish produce on shelves
                                  • Figure 6: Agreement with statements related to fruit and vegetables, NI and RoI, November 2017
                              • The Market – What You Need to Know

                                • Increased fruit and vegetable sales over 2016-17
                                  • Growth in fruit and vegetable prices in the UK, decline in RoI
                                    • Five-a-Day hard to achieve for many
                                      • Sugar in snacks helping to drive fruit usage
                                        • Flexitarians switching meat for more greens
                                        • Market Size and Forecast

                                            • Flexitarianism and growing interest in vegan diets helping to sustain sales
                                              • Figure 7: Estimated total fruit and vegetable retail sales (including fresh and processed), NI and RoI, 2012-22
                                            • Vegetables continue to account for biggest sector
                                              • Figure 8: Estimated vegetable retail sales (including fresh and processed), NI and RoI, 2012-22
                                            • Low inflation in RoI slowing fruit growth
                                              • Figure 9: Estimated fruit retail sales (including fresh and processed), NI and RoI, 2012-22
                                          • Market Drivers

                                            • Growth in fruit and vegetable prices in the UK
                                              • Figure 10: Consumer Price Indices of vegetables (including potatoes and tubers) and fruit, UK (including NI), 2013-17
                                            • Fruit and vegetable prices remain low
                                              • Figure 11: Consumer Price Indices of vegetables (including potatoes), RoI, 2013-17
                                            • Consumers find it hard to eat five fruit and veg per day
                                              • Figure 12: Average daily consumption (in grams) of fruit and vegetable products, UK and RoI, 2016
                                            • Prepared portions would help boost veggie intake
                                              • Figure 13: Agreement with the statement ‘I would like prepared portions of fruit and vegetables to be equal to one of my five a day’, NI and RoI, November 2017
                                            • Sugar concerns growing, and could drive fruit usage
                                              • Figure 14: Top five ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
                                              • Figure 15: How consumers manage their sugar intake, NI and RoI, June 2017
                                            • Sugar tax for soft drinks could boost fruit and vegetable juice blends
                                              • Rise of flexitarians
                                                  • Figure 16: Vegetarian or vegan products launched to the food category, UK and Ireland, 2012-17
                                              • Companies and Innovations – What You Need to Know

                                                • Birds Eye adopting traffic light labelling throughout portfolio
                                                  • Florette and Fyffes embarking on rebranding exercises
                                                    • Keeling concerned with perceived lack of state support for family businesses
                                                      • Princes moving towards ethical sourcing of tomatoes
                                                        • Mash Direct enter the convenience meals market
                                                        • Who’s Innovating?

                                                          • 2017 sees growth in veggie and potato products
                                                            • Figure 17: New Products launched in Fruit and Vegetables Market, UK and Ireland, 2013-17
                                                            • Figure 18: Products launched into the Fruit and Vegetables Market, by company, UK and Ireland, 2013- February 2018
                                                            • Figure 19: Claims analysis of new products launched in Fruit, Vegetable, Potato products and Fruit snacks market, UK and Ireland, 2013- February 2018
                                                          • Ethical packaging dominates claims, but plastic reduction will be the challenge for the future
                                                            • Ease of Use also important for consumers seeking portionability and convenience
                                                            • Companies and Brands

                                                                • Valeo Foods
                                                                  • Key Facts
                                                                    • Product Portfolio
                                                                      • Brand NPD
                                                                        • Bird’s Eye
                                                                          • Key Facts
                                                                            • Product Portfolio
                                                                              • Brand NPD
                                                                                • Recent Developments
                                                                                  • Golden Fruit Company (Del Monte)
                                                                                    • Key Facts
                                                                                      • Product Portfolio
                                                                                        • Brand NPD
                                                                                          • Florette
                                                                                            • Key Facts
                                                                                              • Product Portfolio
                                                                                                • Brand NPD
                                                                                                  • Recent Developments
                                                                                                    • Fyffes
                                                                                                      • Key Facts
                                                                                                        • Product Portfolio
                                                                                                          • Recent Developments
                                                                                                            • Green Giant (General Mills)
                                                                                                              • Key Facts
                                                                                                                • Product Portfolio
                                                                                                                  • Brand NPD
                                                                                                                    • Recent Developments
                                                                                                                      • 2 Sisters Food Group (Green Isle Foods Ltd.)
                                                                                                                        • Key Facts
                                                                                                                          • Product Portfolio
                                                                                                                            • Heinz (Kraft Heinz)
                                                                                                                              • Key Facts
                                                                                                                                • Product Portfolio
                                                                                                                                  • Brand NPD
                                                                                                                                    • Keelings
                                                                                                                                      • Key Facts
                                                                                                                                        • Product Portfolio
                                                                                                                                          • Recent Developments
                                                                                                                                            • McCain Foods
                                                                                                                                              • Key Facts
                                                                                                                                                • Product Portfolio
                                                                                                                                                  • Brand NPD
                                                                                                                                                    • Princes Food and Drink Group
                                                                                                                                                      • Key Facts
                                                                                                                                                        • Product Portfolio
                                                                                                                                                          • Brand NPD
                                                                                                                                                            • Recent Developments
                                                                                                                                                              • Mash Direct
                                                                                                                                                                • Key Facts
                                                                                                                                                                  • Product Portfolio
                                                                                                                                                                    • Brand NPD
                                                                                                                                                                      • Recent Developments
                                                                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                                                                        • Fresh loose fruit used by seven in 10
                                                                                                                                                                          • Seven in 10 buy fresh loose and bagged vegetables
                                                                                                                                                                            • Bagged Potatoes most bought
                                                                                                                                                                              • Almost nine in 10 want more Irish produce on supermarket shelves
                                                                                                                                                                              • Usage of Fruit Products

                                                                                                                                                                                  • Seven in 10 buy fresh loose fruit
                                                                                                                                                                                    • Figure 20: Types of fruit that consumers buy in a typical week, NI and RoI, November 2017
                                                                                                                                                                                  • Fresh fruit usage increases with age
                                                                                                                                                                                    • Figure 21: Consumers that buy fresh loose fruit in a typical week, by gender and age, NI and RoI, November 2017
                                                                                                                                                                                  • Six in 10 buy bagged fruits
                                                                                                                                                                                    • Figure 22: Consumers who would purchase bagged fruit (eg bag of apples) in a typical week, by gender and age of children, NI and RoI, November 2017
                                                                                                                                                                                  • NI consumers have bigger appetite for prepared fruit
                                                                                                                                                                                    • Figure 23: Consumers who would purchase fresh ready-to-eat fruit portions (eg apple slices) in a typical week, by age group, NI and RoI, November 2017
                                                                                                                                                                                • Usage of Vegetable Products

                                                                                                                                                                                    • Bagged vegetables for RoI, fresh loose for NI
                                                                                                                                                                                      • Figure 24: Types of vegetables that consumers buy in a typical week, NI and RoI, November 2017
                                                                                                                                                                                    • Fresh loose appeals to mature consumers
                                                                                                                                                                                      • Figure 25: Consumers who purchase fresh loose vegetables in a typical week, by age, NI and RoI, November 2017
                                                                                                                                                                                    • Drive to reduce waste sees half use frozen vegetables
                                                                                                                                                                                      • Figure 26: Consumers who purchase frozen vegetables in a typical week, by gender, NI and RoI, November 2017
                                                                                                                                                                                      • Figure 27: Agreement with selected statements relating to frozen food, NI and RoI, November 2016
                                                                                                                                                                                    • Consumers still prefer tins of beans vs snack pots
                                                                                                                                                                                      • Figure 28: Consumers who purchase tinned baked beans vs. baked beans in plastic pots/tubs (eg snap pots, fridge pack) in a typical week, NI and RoI, November 2017
                                                                                                                                                                                  • Usage of Potato Products

                                                                                                                                                                                      • Bagged potatoes most bought type of vegetable overall
                                                                                                                                                                                        • Figure 29: Types of potatoes that consumers buy in a typical week, NI and RoI, November 2017
                                                                                                                                                                                      • Bagged potatoes see strong use across all demographics
                                                                                                                                                                                        • Figure 30: Consumers who purchase bagged potatoes in a typical week, by gender and age, NI and RoI, November 2017
                                                                                                                                                                                        • Figure 31: Consumers who said they were mainly/wholly responsible grocery shopping in their household, by gender and age, NI and RoI, September 2017
                                                                                                                                                                                      • Frozen chips, wedges, etc popular among parents
                                                                                                                                                                                        • Figure 32: Consumers who purchase frozen processed potatoes (eg chips, wedges) in a typical week, by presence and age of children in household, NI and RoI, November 2017
                                                                                                                                                                                      • Microwavable mash continues to see more use in NI
                                                                                                                                                                                      • Attitudes towards Fruit and Vegetables

                                                                                                                                                                                          • Demand for Irish produce extremely high
                                                                                                                                                                                            • Figure 33: Agreement with statements related to fruit and vegetables, NI and RoI, November 2017
                                                                                                                                                                                          • Local produce key to all demographics
                                                                                                                                                                                            • Figure 34: Agreement with the statement ‘Supermarkets should provide more Northern Irish/Irish sourced fruit and vegetables where possible’, by gender and age, NI and RoI, November 2017
                                                                                                                                                                                            • Figure 35: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2017
                                                                                                                                                                                          • Six in 10 flirting with flexitarianism
                                                                                                                                                                                            • Figure 36: Agreement with the statement ‘I am currently trying to eat more fruit and vegetables and less meat’, by gender, NI and RoI, November 2017
                                                                                                                                                                                          • iGeneration & Millennials want something more unusual from produce
                                                                                                                                                                                            • Figure 37: Agreement with the statement ‘I would like to see more unusual varieties/species of fruit and vegetables available in stores’, by age, NI and RoI, November 2017
                                                                                                                                                                                          • Over half want fair prices for fruit and vegetable farmers
                                                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                            • Market size rationale
                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                • Consumer data sources
                                                                                                                                                                                                  • Abbreviations

                                                                                                                                                                                                  Fruit and Vegetables - Ireland - March 2018

                                                                                                                                                                                                  US $1,478.58 (Excl.Tax)