Fruit and Vegetables - UK - January 2009
While an already large market, demand for fruit and vegetables continues to expand to the benefit of all three main sectors profiled (fresh, frozen and canned). Much of the recent increase in volumes has resulted from the trend towards healthier eating as well as the push being given by the UK Government, through campaigns such as five-a-day, to encourage consumers to eat greater quantities of fruit and vegetables.
Turning to market value, soaring food prices have added a new dimension to the market in recent years. This is especially true since 2006 when, through a combination of poor global harvests and the rising costs for raw materials, especially strong price inflation has been evident.
Although fresh produce remains popular, the frozen sector, in particular, is seeing renewed interest as a result of innovation and the current drive towards value as the UK economy enters recession. Added to the actions of manufacturers and retailers in stimulating consumer interest through the continued development of premium lines, the market is seeing a degree of dynamism that has not been evident for some time.
This report focuses on the UK market for fruit and vegetables (excluding potatoes). Mintel last examined these markets in Fresh Fruit and Vegetables – UK, Market Intelligence, January 2007 and Frozen and Canned Fruit and Vegetables – UK, Market Intelligence, July 2007.
Note that some data have been changed since the last published reports.
Key report themes:
The role of different drivers in shaping demand for fruit and vegetables.
How soaring food prices have affected purchasing habits.
Innovation strategies adopted by manufacturers and retailers.
How does consumer interest in fruit and vegetables differ according to age and gender?
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