Fruit and Vegetables - UK - September 2014
“Many leading UK grocers stock non-standard produce under their own-brand economy ranges. However, actively drawing attention to the surrounding issues, such as food waste and support to farmers, should help to build goodwill as well as staying ahead of the risk of state intervention.”
– Colette Warren, Food and Drink Analyst
This report covers the following issues:
- The market faces an ingrained expectation of low prices
- "Fresher for longer" packaging lacks awareness
- Scope to turn 'ugly' fruit and veg into a point of difference
Growth over the 2009-14 period is estimated to see the combined fruit and vegetables market, including potatoes, stand at £16 billion. Price inflation has been a key feature of the market in recent years, driving much of the value growth. However, improving growing conditions and the supermarkets’ price wars are expected to bring this to a halt in 2014.
Fruit and vegetables remain ingrained menu staples, however, their role as day-to-day grocery items also feeds into a keen focus on price among shoppers. While this poses a challenge for the future of the market, the openness to ‘ugly’ produce and interest in added-value products suggest areas to explore.
This report covers the UK retail market for fruit and vegetables. This essentially breaks down into five major sub-groups:
- Fresh fruit and vegetables
- Frozen fruit and vegetables
- Canned/ambient fruit and vegetables
- Dried fruit
- Potatoes in all forms
- Mixed vegetable products including meat
- Prepacked dressed salads
- Dried fruit sold by weight/in bulk in-store bins
- Prepared dishes which combine vegetables and protein or carbohydrates
- Prepared fruit snack pots positioned as desserts
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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