Fruit Juice and Juice Drinks - Europe - November 2011
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Consumers in the Big 5 European countries drank 7.4 billion litres of juice in 2010, spending around €8 billion. The markets enjoyed some stability following declining volumes in the previous two years. Demand for value added, chilled and premium NFC juices is growing again; although the markets remained affected by the difficult economic environment.
European consumers remain price sensitive, which will continue to work in favour of private label products. Consumers are also increasingly aware of the healthy benefits of juice, which is driving interest in new products and should lead to promising growth in the added value segments; such as chilled juices, and 100% NFC juices and nectars.
Some key points from the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.