Fruit Juice, Juice Drinks and Smoothies - UK - December 2018
“That consumers are limiting consumption due to concerns about sugar emphasises the importance of reformulation in juice drinks, and fruit juices and smoothies using their health halo and differentiation to support sales. The latter includes giving more details on ingredients, offering more varieties of blends and targeting different usage occasions.”
– Richard Caines, Senior Food & Drink Analyst
This report looks at the following areas:
- References to sourcing, seasons and fruit varieties offer ways of adding differentiation
- Reducing food and packaging waste needs to be central for juice brands wanting to be seen as sustainable
- Scope to target new occasions to drive uptake
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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