Fruit Juices - Brazil - December 2013
“The sales of ready-to-drink juices are expected to continue to post robust growth. Further switching from fresh juices and powdered juice drinks to ready-to-drink fruit juices is expected to fuel volume sales going forward, in line with recent trends.”
– Jean Manuel Gonçalves da Silva – Senior Food Analyst
Some questions answered in this report include:
- How can ready-to-drink juice drive quality associations to compete with freshly squeezed drinks more effectively?
- How can packaging NPD drive trial of nectars Brazilian consumers?
- What initiatives can help operators to tap more effectively into the popular use of juice as a meal accompaniment?
- How can operators in the market innovate to reach even more young consumers?
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