Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Fruit - US - June 2018

"With current sales of just over $50 billion, fruit is a widely popular and growing category, even if that growth is a relatively slow 2-3% annually. Within the category’s largest segment – fresh – there is a relative lack of brand power, as private label options dominate in terms of sales. In fact, private label options resonate throughout the category’s segments. Key to growing the category may well lie in exposing consumers to novel fruit flavors and a greater variety of healthy options."

- William Roberts, Jr Senior Food & Drink Analyst

This report will look at the following areas:

  • Fresh dictates category performance
  • Declines continue for canned/jarred fruit
  • Notable declines in the category’s biggest demographic
  • Health pertains mainly to fresh segment, less so to others

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Fresh dictates category performance
            • Figure 1: Total US sales and fan chart forecast of fruit, at current prices, 2013-23
          • Declines continue for canned/jarred fruit
            • Figure 2: Total US retail sales and forecast of canned and jarred fruit, at current prices, 2013-23
          • Notable declines in the category’s biggest demographic
            • Figure 3: Households with own children under age 18, 1960-2017
          • Health pertains mainly to fresh segment, less so to others
            • Figure 4: Opinions of fruit types, April 2018
          • The opportunities
            • Convenient packaged options can keep the ubiquitous category moving
              • Figure 5: Fruit attitudes, April 2018
            • Positioning fruit – Fresh and otherwise – As a snack
              • Figure 6: Fruit type usage, April 2018
            • GMO-free private label potential
              • Figure 7: Claims on fruit introductions, branded versus private label, 2017-18
            • What it means
            • The Market – What You Need to Know

              • Fresh options dominate fruit category
                • Interest in healthier options boosting fruit's overall potential
                  • Shrinking primary demo
                  • Market Size and Forecast

                    • Fresh sales fuel fruit category growth
                      • Figure 8: Total US sales and fan chart forecast of fruit, at current prices, 2013-23
                      • Figure 9: Total US sales and forecast of fruit, at current prices, 2013-23
                  • Market Breakdown

                    • Fresh fruit maintains market dominance, increases sales
                      • Figure 10: Sales of fruit, by segment, at current prices, 2013-23
                    • Fresh sales growth to continue
                      • Figure 11: Total US retail sales and forecast of fresh fruit, at current prices, 2013-23
                    • Canned/jarred fruit sales drop
                      • Figure 12: Total US retail sales and forecast of canned and jarred fruit, at current prices, 2013-23
                    • Frozen sales recover from slight thaw
                      • Figure 13: Total US retail sales and forecast of frozen fruit, at current prices, 2013-23
                    • Slow, steady sales growth for dried fruit
                      • Figure 14: Total US retail sales and forecast of dried fruit, at current prices, 2013-23
                    • Supermarket fruit sales grow but outpaced by other channels
                      • Figure 15: Total US retail sales of fruit, by channel, at current prices, with percent change from previous year in parentheses, 2013-18
                  • Market Factors

                    • GMO labeling guidelines = Bioengineered disclosure
                      • Fruit prices remain relatively steady
                        • Figure 16: Consumer price index, % change in fruit prices
                      • Potential for mounting pesticide concerns
                        • Household size and number of children in decline
                          • Figure 17: Households with own children under age 18, 1960-2017
                      • Key Players – What You Need to Know

                        • Fruit brand sales grow slightly
                          • Fruit cups grow up
                            • Canned goods suffering amid consumer perception as being processed and less fresh
                              • GMO/Bioengineered labeling to come
                              • Company and Brand Sales of Fruit

                                • Del Monte gains on Dole, but private label dominates
                                  • Sales of fruit by company
                                    • Figure 18: Sales of fruit, by company, 2017 and 2018
                                • What’s Working?

                                  • Dried fruit snack options
                                    • Figure 19: Notable date and plantain chip launches, 2017
                                  • Fruit cups mature
                                    • Figure 20: Fruit cup launches, 2017
                                • What’s Struggling?

                                  • Canned and jarred can break processed mold
                                      • Figure 21: Fresh Thyme Pineapple Chunks in Pineapple Juice, 2017
                                      • Figure 22: Key attributes, Fresh Thyme Market’s Pineapple Chunks, compared to segment benchmark, 2017
                                  • What’s Next?

                                    • Private-label GMO initiatives?
                                      • Figure 23: Fruit launches, branded versus private label, by storage type, 2013-18
                                      • Figure 24: Fruit launches, branded versus private label, by claim, 2013-18
                                  • The Consumer – What You Need to Know

                                    • Shelf-stable options serve a small but useful role
                                      • Older consumers buy fruit more at supermarkets, younger consumers from diverse channels
                                        • New ways, times to enjoy fruit will help consumers meet goals
                                          • Frozen, shelf-stable options could reduce fears of wasting fruit
                                            • Health factors strongly in parental fruit choice
                                              • Fresh fruit widely perceived as healthy; other segments could leverage convenience and price
                                              • Fruit Purchase

                                                • Consumers seeking fresh fruit significantly more than other category options
                                                  • Figure 25: Fruit purchases, April 2018
                                                • Younger consumers more likely to embrace prepackaged fresh options
                                                  • Figure 26: Fresh fruit purchases, by age, April 2018
                                                • Hispanic Millennials more likely to opt for fresh in-pack
                                                  • Figure 27: Fresh fruit purchases, by Hispanic origin, April 2018
                                                • Frozen fruit skews younger
                                                  • Figure 28: Frozen fruit purchases, by age, April 2018
                                                • Frozen fruit appealing to parents
                                                  • Figure 29: Frozen fruit purchases, by parental status, April 2018
                                                • Shelf-stable appeal largely among households with children
                                                  • Figure 30: Frozen fruit purchases, by presence and number of children in household, April 2018
                                              • Fruit Purchase Location

                                                • Supermarkets account for lion’s share of fruit purchase
                                                  • Figure 31: Fruit purchase locations, April 2018
                                                • Younger consumers fruit shop in diverse channels
                                                  • Figure 32: Fruit purchase locations, by age, April 2018
                                                  • Figure 33: Fruit purchase locations, by age, April 2018
                                                • Hispanic Millennials buying fruit from wide array of retailers
                                                  • Figure 34: Fruit purchase locations, by Hispanic origin, April 2018
                                                • Fresh options
                                                  • Figure 35: Fruit purchase locations, by fruit purchases, April 2018
                                              • Fruit Type Usage

                                                • Expanding fruit’s usage
                                                  • Figure 36: Fruit type usage, April 2018
                                                • Making indulgences more permissible with fruit
                                                  • Figure 37: Fruit type usage, by Hispanic origin, April 2018
                                              • Fruit Attitudes

                                                • Relatively dim brand power
                                                  • Figure 38: Fruit attitudes, April 2018
                                                • Struggle to get enough fruit
                                                  • Figure 39: Fruit attitudes, by age, April 2018
                                                • Avoiding the waste
                                                  • Figure 40: Fruit attitudes, by presence and number of children, April 2018
                                              • Fruit Product Interest

                                                • Enhancing natural appeal
                                                  • Figure 41: Fruit product interest, April 2018
                                                • Interest in avoiding GMOs
                                                  • Figure 42: Fruit launches, by claim, 2013-18
                                                  • Figure 43: Fruit product interest, by age, April 2018
                                                • Reaching parents through options for children
                                                  • Figure 44: Fruit product interest, by parental status, April 2018
                                                • Health factors weighing on Hispanic fruit consumers
                                                  • Figure 45: Fruit product interest, by Hispanic origin, April 2018
                                                • Healthy, natural options’ wide appeal
                                                  • Figure 46: TURF analysis – Fruit product interest, April 2018
                                              • Opinions of Fruit Types

                                                • Fresh fruit could leverage snack potential
                                                  • Figure 47: Opinions of fruit types, April 2018
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Sales data
                                                    • Fan chart forecast
                                                      • Consumer survey data
                                                        • Consumer qualitative research
                                                          • Abbreviations and terms
                                                            • Abbreviations
                                                            • Appendix – The Market

                                                                • Figure 48: Total US retail sales and forecast of fruit, at inflation-adjusted prices, 2013-23
                                                                • Figure 49: Total US retail sales and forecast of fruit, by segment, at current prices, 2013-23
                                                                • Figure 50: Total US retail sales of fruit, by segment, at current prices, 2016 and 2018
                                                                • Figure 51: Total US retail sales and forecast of fresh fruit, at inflation-adjusted prices, 2013-23
                                                                • Figure 52: Total US retail sales and forecast of canned and jarred fruit, at inflation-adjusted prices, 2013-23
                                                                • Figure 53: Total US retail sales and forecast of frozen fruit, at inflation-adjusted prices, 2013-23
                                                                • Figure 54: Total US retail sales and forecast of dried fruit, at inflation-adjusted prices, 2013-23
                                                                • Figure 55: Total US retail sales of fruit, by channel, at current prices, 2016 and 2018
                                                                • Figure 56: US supermarket sales of fruit, at current prices, 2013-18
                                                                • Figure 57: US sales of fruit through other retail channels, at current prices, 2013-18
                                                                • Figure 58: Total US retail sales of fruit, by channel, at current prices, 2013-18
                                                            • Appendix – Key Players

                                                                • Figure 59: Multi-outlet sales of canned and jarred fruit, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                • Figure 60: Multi-outlet sales of frozen food, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                • Figure 61: Multi-outlet sales of dried fruit, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                            • Correspondence Analysis – Methodology

                                                                • Figure 62: Fruit type usage, April 2018
                                                            • Correspondence Analysis – Methodology

                                                                • Figure 63: Opinions of fruit types, April 2018
                                                            • TURF Analysis – Methodology

                                                                • Figure 64: Table – TURF analysis – Fruit product interest, April 2018

                                                            Fruit - US - June 2018

                                                            £3,435.47 (Excl.Tax)