Full Service Restaurants - China - January 2016
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“A one-size-fits-all approach is no longer compatible with the Chinese foodservice industry. Consumer preferences for a broad spectrum of cuisines, exotic flavours and a mix of experiential consumption have created a new dynamic for the foodservice market.”
- Esther Lau, Research Analyst
This report covers the following areas:
Eating out is one of the top leisure activities in modern China. Consumers are enthusiastic in discovering a wide range of international cuisines, innovative dining methods and add-on services to enhance the overall experience and which fuel up growth in the foodservice market.
Restaurant brands have gained new revenue streams through diversification but are struggling for prominence amid the flow of smaller-scale restaurants. Previously, high quality food emphasising health and well-being has been heavily promoted as a reaction to diverse food safety and environmental concerns. But Chinese diners are likely to place flavour as a priority when deciding where to eat out at full service restaurants. Seasonal innovations as well as fusion dishes that reflect Chinese regional specialities will gain more traction.
Full service restaurants usually provide food prepared on-site, along with beverages and table service. Full service restaurants may provide a takeaway or home delivery service, but only as a minority part of their business.
The report covers the following types of full service restaurants:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.