Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Full Service Restaurants - US - February 2018

"FSRs (full service restaurants) continue to experience sales growth and set the trends that influence the entire restaurant industry as well as retail food. However, while the market as a whole is growing, many individual FSRs, especially mainstream casual dining chains, are facing sales losses. Market saturation and changes in consumer dining preferences are causing many FSR chains to focus on improvements or new business strategies."

Caleb Bryant, Senior Foodservice Analyst

This report will look at the following areas:

  • Casual dining chain visitation is flat
  • A sense of sameness is unappealing to certain consumers

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Casual dining chain visitation is flat
            • Figure 1: Changes in casual dining chain visitation, among segment visitors, November 2017
          • A sense of sameness is unappealing to certain consumers
            • Figure 2: Casual dining chain attitudes, by FSR segment visitors, November 2017
          • The opportunities
            • Get midscale customers to “trade up”
              • Figure 3: Ideal casual dining restaurant chain occasions, by FSR segment visitors, November 2017
            • Takeout services appeal to parents
              • Figure 4: FSR behaviors, by parental status and age, November 2017
            • Casual dining chain enthusiasts respond to value
              • Figure 5: Casual dining chain attitudes, by changes in casual dining chain visitation, November 2017
            • What it means
            • The Market – What You Need to Know

              • FSRs maintain moderate growth
                • Market saturation makes standing out even harder
                  • Largest FSRs experience declines
                  • Market Size and Forecast

                    • FSRs experience moderate growth
                      • Figure 6: Total US revenues and fan chart forecast of full service restaurants, at current prices, 2012-22
                      • Figure 7: Total US revenues and fan chart forecast of full service restaurants, at current prices, 2012-22
                  • Market Breakdown

                    • Over half of the largest FSR chains experienced falling sales or no growth
                      • Figure 8: Share of top 100 restaurant chain sales, 2016
                      • Figure 9: Change in sales of top casual and family/midscale chains from one year prior
                  • Market Perspective

                    • LSR growth outpacing FSRs
                      • Figure 10: Total revenues for restaurants and other eating places, by segment share, at current prices, 2015-22
                    • Supermarkets become dining destinations
                      • Figure 11: Grocer concept interest, August 2017
                    • Co-op Cuisine benefits LSRs over FSRs
                    • Market Factors

                      • Overexpansion squeezes the market
                        • On-premise alcohol consumption falls
                          • Figure 12: Total on-premise alcohol consumption, litres per capita, 2010-20
                        • No room for the middle?
                          • Restaurants face labor shortage
                          • Key Players – What You Need to Know

                            • FSRs target at-home occasions
                              • Casual dining chains return to the basics
                                • FSRs open all day and rely on social media
                                • What’s Working?

                                  • Restaurants bet on off-site sales
                                    • Figure 13: Red Robin email, December 29, 2017
                                    • Figure 14: Chili’s email, December 31st, 2017
                                  • Dinertainment restaurants rise above the rest
                                    • Darden maintains growth while competitors falter
                                    • 2017: The Year of the Casual Dining Reset

                                      • Mainstream casual dining struggles; companies hit reset
                                        • Applebee’s
                                          • Chili’s
                                            • TGI Friday’s
                                              • Buffalo Wild Wings
                                                • Golden Corral
                                                  • Rebranding and redesign underway at Tony Roma’s, Tilted Kilt, and Beef O’ Brady’s
                                                  • What’s Next?

                                                    • Where’s the beef?
                                                      • Booze to you
                                                        • Figure 15: TGI Friday’s alcohol delivery
                                                      • Mighty mocktails
                                                        • Figure 16: Mocktail examples at fine dining restaurants
                                                      • FSRs open up for all-day dining
                                                        • Smarter restaurant choice from social media
                                                          • Focus on social media-worthy alcoholic drinks
                                                            • Figure 17: TGI Friday’s Email, December 15, 2017
                                                          • Fine dining menu trends
                                                            • Fine dining Asian cuisine experiences strong growth
                                                              • Cakes get savory
                                                                • Figure 18: Savory cake/cheesecake examples at fine dining restaurants
                                                              • Fine dining sauces can expand to other segments and retail
                                                                • Chefs substitute veggies for meat
                                                                • The Consumer – What You Need to Know

                                                                  • Midscale/casual dining chains experience stagnant net visitation
                                                                    • Ambivalence is hurting the casual dining chain market
                                                                      • A value-centric approach may save a struggling brand
                                                                        • Coupons shouldn’t be underestimated
                                                                        • Changes in FSR Visitation

                                                                          • Casual dining chains are the second-most visited restaurant type
                                                                            • Figure 19: Restaurant visitation, November 2017
                                                                          • Most midscale diners also visit casual dining chains
                                                                            • Figure 20: FSR segment cross visitation, November 2017
                                                                          • Independents experience highest net growth
                                                                            • Figure 21: Changes in restaurant visitation, among segment visitors, November 2017
                                                                          • FSR visitation varies by demographics
                                                                            • Figure 22: Changes in restaurant visitation, among segment visitors, by select demos, November 2017
                                                                            • Figure 23: Changes in restaurant visitation, among segment visitors, by socioeconomic status, November 2017
                                                                        • Reasons for Visiting Casual Dining Chains Less

                                                                          • Price remains the strongest prohibitor
                                                                              • Figure 24: Reasons for visiting casual dining chains less, coded qualitative responses, top 10, November 2017
                                                                          • Ideal Casual Dining Restaurant Chain Occasions

                                                                            • Ideal occasions revolve around friends/family
                                                                              • Figure 25: Ideal casual dining restaurant chain occasions, November 2017
                                                                            • Target midscale diners
                                                                              • Figure 26: Ideal casual dining restaurant chain occasions, by FSR segment visitors, November 2017
                                                                            • Possible opportunity for sports-based promotions
                                                                              • Figure 27: Ideal casual dining restaurant chain occasions, by changes in casual dining chain visitation, November 2017
                                                                              • Figure 28: Applebee’s email, January 8, 2018
                                                                            • Upper status consumers are an elusive group
                                                                              • Figure 29: Ideal casual dining restaurant chain occasions, by socioeconomic status, November 2017
                                                                          • Casual Dining Chain Attitudes

                                                                            • Casual dining chains excel at family friendly, value-oriented meals
                                                                              • Figure 30: Casual dining chain attitudes, November 2017
                                                                            • Black consumers represent a key consumer group
                                                                              • Figure 31: Casual dining chain attitudes, by race/ethnicity, November 2017
                                                                            • A formulaic dining experience fails to connect with independent/fine dining customers
                                                                              • Figure 32: Casual dining chain attitudes, by FSR segment visitors, November 2017
                                                                              • Figure 33: CHAID analysis – Casual dining chain attitudes, November 2017
                                                                            • Value may be driving increased visitation
                                                                              • Figure 34: Casual dining chain attitudes, by changes in casual dining chain visitation, November 2017
                                                                          • Casual Dining Chain Visitation Motivators

                                                                            • What’s the deal with deals?
                                                                                • Figure 35: Casual dining chain visitation motivators, November 2017
                                                                              • Seasonal/shareable items may attract a younger clientele
                                                                                • Figure 36: Casual dining chain visitation motivators, by generation, November 2017
                                                                              • Everyday value may appeal to midscale diners
                                                                                • Figure 37: Casual dining chain visitation motivators, by FSR segment visitors, November 2017
                                                                            • FSR Behaviors

                                                                              • Don’t disregard coupons
                                                                                • Figure 38: Chili’s email, December 18, 2017
                                                                                • Figure 39: FSR behaviors, November 2017
                                                                              • Delivery usage highest among young consumers
                                                                                • Figure 40: FSR behaviors, by age, November 2017
                                                                              • Pick-up programs appeal to parents
                                                                                • Figure 41: FSR behaviors, by parental status and age, November 2017
                                                                              • Fine dining customers may be most open to restaurant tech
                                                                                • Figure 42: FSR behaviors, by FSR segment visitors, November 2017
                                                                            • FSR Segment Associations

                                                                              • Consistency is a double-edged sword for casual dining chains
                                                                                  • Figure 43: FSR associations, November 2017
                                                                              • Appendix – Data Sources and Abbreviations

                                                                                • Data sources
                                                                                  • Sales data
                                                                                    • Fan chart forecast
                                                                                      • Consumer survey data
                                                                                        • Consumer qualitative research
                                                                                          • Mintel Menu Insights
                                                                                            • ePerformance
                                                                                              • Abbreviations and terms
                                                                                                • Abbreviations
                                                                                                  • Terms
                                                                                                  • Appendix – The Market

                                                                                                      • Figure 44: Total US revenues and forecast for full service restaurants, at inflation-adjusted prices, 2012-22
                                                                                                  • Appendix – The Consumer

                                                                                                    • CHAID Methodology
                                                                                                      • FSR segment visitors’ demographic profiles
                                                                                                        • Figure 45: FSR segment visitors demographic profiles

                                                                                                    Full Service Restaurants - US - February 2018

                                                                                                    US $4,395.00 (Excl.Tax)