Fullservice Restaurant Trends - US - January 2017
2016 for FSRs (full service restaurants) was characterized by rising prices, same-store traffic decreases, competition from LSRs (limited service restaurants), and the bankruptcy of some high-profile restaurant groups. Despite these challenges, FSRs continue to shape what and even how consumers eat. The future may not be clear for many large FSR chains; however, focusing on the basics, such as great food and great service, and making meaningful changes, such as implementing a loyalty program, may help turn around declining or stagnant sales.
This report examines the following issues:
- Consumers are visiting FSRs less often
- Falling retail prices are hurting FSR sales
- Deals may not be the ideal solution
This Report covers consumers’ attitudes and behaviors surrounding full service restaurants. Full service restaurants are defined by having a front of house staff (ie waiters, host, etc.). Family/midscale restaurants, casual dining restaurants, and fine dining restaurants all comprise the full service restaurant market.
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