Functional Beverages - US - September 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment. Even though the new product activity has remained strong during the recession, most of those products primarily target teens or young adults who tend to be price sensitive. Additionally, the market momentum during 2004-08 appears to have come more from the experiential attributes of new-age beverages such as enhanced water and energy drinks rather than functional benefits. This report assesses the current state of the functional beverage market and proposes numerous actionable insights to create sustainable growth in the market.
This report explores how consumer trends, the challenging economy and product innovation are shaping the functional drinks market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.