Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Gambling and Sports Betting - US - August 2018

"Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate this market. Still, overcoming lingering skepticism and an aversion to money loss will likely need to happen for the markets to reach their full potential on a national scale."

John Poelking, Leisure & Media Analyst

This report will look at the following areas:

  • Complicated legal system hinders growth
  • Infrequent gameplay common
  • Ingrained issues for non-gamblers
  • Betting can feel out of one’s hands

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of gambling, at current prices, 2013-23
        • The issues
          • Complicated legal system hinders growth
            • Figure 2: Attitudes toward gambling legality, May 2018
          • Infrequent gameplay common
            • Figure 3: Casino games played and sports bets made, May 2018
          • Ingrained issues for non-gamblers
            • Figure 4: Barriers to gambling, May 2018
          • Betting can feel out of one’s hands
            • Figure 5: Attitudes toward betting, May 2018
          • The opportunities
            • Sports betting opens up
              • Figure 6: Sports betting opportunities, May 2018
            • Potential crossover in key demographics
              • Figure 7: Yearly casino gamblers and sports betters, by key demographics, May 2018
            • Cautious gamblers looking to get ahead
              • Figure 8: Gambling investment, May 2018
            • Fun trumps finances
              • Figure 9: Reasons for gambling, May 2018
            • What it means
            • The Market – What You Need to Know

              • Gambling market steadily increasing
                • Sportsbooks dependent on popular sports
                  • Experience-driven market bolsters gambling
                    • State restrictions complicate legal landscape
                    • Gambling Market Size and Forecast

                      • Gambling market steadily growing
                        • Figure 10: Total US sales and fan chart forecast of gambling, at current prices, 2013-23
                        • Figure 11: Total US sales and forecast of gambling, at current prices, 2012-22
                    • Nevada Sports Betting Market

                      • Biggest sportsbook bolstered by smaller sectors
                        • Figure 12: Nevada sports book revenue, 2011-17
                    • The Legal Landscape

                      • Diverse legal standards fragments market
                        • Commercial casinos
                          • Figure 13: Commercial casino legality, by state, June 2018
                        • Tribal casinos
                          • Figure 14: Tribal casino legality, by state, June 2018
                        • Racinos
                          • Figure 15: Racino legality, by state, June 2018
                        • Sports betting
                          • Figure 16: Sports betting restrictions, by state, June 2018
                      • Market Perspective

                        • Leisure market on the rise
                          • Competing for free time
                            • Social media influential for key gamblers
                              • Sports fans eager to invest
                              • Market Factors

                                • Strong economy encourages discretionary spending
                                  • Figure 17: GDP change from previous period, Q1 2007-Q1 2018
                                • Young adults feel more squeezed financially
                                  • Figure 18: Current financial situation, by age, February 2018
                                • Climbing gas prices make travel more difficult
                                  • Figure 19: US gasoline and diesel retail prices, January 2007-June 2018
                              • Key Players – What You Need to Know

                                • Gambling groups show reach
                                  • New opportunities opening up
                                    • Outside opposition looms
                                      • Emerging markets complicate landscape
                                      • Leading Gambling and Sports Betting Companies

                                          • MGM Resorts International
                                            • Caesars Entertainment Corporation
                                              • Penn National Gaming, Inc
                                                • Churchill Downs, Inc
                                                  • William Hill plc
                                                    • Paddy Power Betfair
                                                      • DraftKings
                                                      • What’s Happening?

                                                        • Landmark court case opens sports betting market
                                                          • Adding variety to casinos
                                                            • Startups luring people to betting
                                                              • Licenced games increase recognition
                                                              • What’s Struggling?

                                                                • Getting sports organizations on board with expanded betting
                                                                  • Resistance from local competition
                                                                    • Problem gambling still a problem
                                                                      • Bad odds put books at huge liability
                                                                      • What’s Next?

                                                                        • Mergers, takeovers shaping new landscape
                                                                          • Gambling as spectator sport
                                                                            • Sports betting can expand emerging sports
                                                                              • Push to mobile
                                                                              • The Consumer – What You Need to Know

                                                                                • Frequent gambling participation low overall
                                                                                  • Potential for fun exists
                                                                                    • Segmentation highlights opportunities for growth
                                                                                      • The prize is a good time
                                                                                        • Money is the ultimate barrier
                                                                                          • Sports betting starts with the popular
                                                                                            • New is not necessarily the answer
                                                                                              • Legal status of gambling not the only barrier
                                                                                                • Taking the (calculated) risk
                                                                                                  • Winning a special occasion
                                                                                                  • Games Played

                                                                                                    • Key opportunity
                                                                                                      • Slots dominate the field
                                                                                                        • Figure 20: Casino games played and sports bets made, May 2018
                                                                                                      • Sports betting has room to catch up
                                                                                                        • Figure 21: Frequency of casino-style gambling and sports betting, May 2018
                                                                                                      • Casino players and sports betters similar
                                                                                                        • Figure 22: Yearly casino gamblers and sports betters, by key demographics, May 2018
                                                                                                    • Gambling Potential and Motivation

                                                                                                      • Key opportunity
                                                                                                        • One third would gamble once a month
                                                                                                          • Figure 23: Potential frequency of betting, May 2018
                                                                                                        • Fun more important than finances
                                                                                                          • Figure 24: Reasons for gambling, May 2018
                                                                                                      • Gambler Segments

                                                                                                        • Overview
                                                                                                            • Figure 25: Gambler segmentation, May 2018
                                                                                                          • Occasional Casual Gamblers (28%)
                                                                                                            • Demographics
                                                                                                              • Characteristics
                                                                                                                • Opportunities
                                                                                                                  • Figure 26: Gambler segmentation – Occasional Casual Gamblers, by demographics, May 2018
                                                                                                                • Frequent Casual Gamblers (13%)
                                                                                                                  • Demographics
                                                                                                                    • Characteristics
                                                                                                                      • Opportunities
                                                                                                                        • Figure 27: Gambler segmentation – Frequent Casual Gamblers, by demographics, May 2018
                                                                                                                      • Frequent Moderate Gamblers (17%)
                                                                                                                        • Demographics
                                                                                                                          • Characteristics
                                                                                                                            • Opportunities
                                                                                                                              • Figure 28: Gambler segmentation – Frequent Moderate Gamblers, by demographics, May 2018
                                                                                                                            • Occasional Moderate Gamblers (12%)
                                                                                                                              • Demographics
                                                                                                                                • Characteristics
                                                                                                                                  • Opportunities
                                                                                                                                    • Figure 29: Gambler segmentation – Occasional Moderate Gamblers, by demographics, May 2018
                                                                                                                                  • Serious Gamblers (9%)
                                                                                                                                    • Demographics
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunities
                                                                                                                                          • Figure 30: Gambler segmentation – Serious Gamblers, by demographics, May 2018
                                                                                                                                      • Reasons for Gambling

                                                                                                                                        • Key opportunity
                                                                                                                                          • Gambling more of a source of entertainment
                                                                                                                                            • Figure 31: Reasons for gambling, May 2018
                                                                                                                                          • Men swept up in the excitement
                                                                                                                                            • Figure 32: Reasons for gambling – Select items, by gender, May 2018
                                                                                                                                          • Older gamblers carefree, younger more adventurous
                                                                                                                                            • Figure 33: Reasons for gambling – Select items, by age, May 2018
                                                                                                                                        • Barriers to Gambling

                                                                                                                                          • Difficult hurdles in the way of reaching non-gamblers
                                                                                                                                            • Figure 34: Barriers to gambling, May 2018
                                                                                                                                          • Education may sway younger women
                                                                                                                                            • Figure 35: Uncertainty of how to start gambling, by age and gender, May 2018
                                                                                                                                        • Sports Betting Opportunities

                                                                                                                                          • Key opportunity
                                                                                                                                            • Football, basketball demand interest
                                                                                                                                                • Figure 36: Sports betting opportunities, May 2018
                                                                                                                                              • Black gamblers go domestic, Hispanics international
                                                                                                                                                • Figure 37: Sports betting opportunities – Select items, by race and Hispanic origin, May 2018
                                                                                                                                            • Future Gambling Drivers

                                                                                                                                              • Key opportunity
                                                                                                                                                • High payouts, low stakes desired
                                                                                                                                                  • Figure 38: Future gambling drivers, May 2018
                                                                                                                                                • Parents want freedom to gamble their own way
                                                                                                                                                  • Figure 39: Future gambling drivers – Select items, by parental status, May 2018
                                                                                                                                                • Hispanics looking for something new
                                                                                                                                                  • Figure 40: Future gambling drivers – Select items, by Hispanic origin, May 2018
                                                                                                                                                • Urban residents seek accessibility
                                                                                                                                                  • Figure 41: Future gambling drivers – Select items, by living area, May 2018
                                                                                                                                              • Legality of Gambling

                                                                                                                                                • Key opportunity
                                                                                                                                                  • Legal status not necessarily the only obstacle
                                                                                                                                                    • Figure 42: Attitudes toward gambling legality, May 2018
                                                                                                                                                  • Parents looking for a place to play
                                                                                                                                                    • Figure 43: Attitudes toward gambling legality, by parental status, May 2018
                                                                                                                                                  • Frequent gamblers searching for opportunities
                                                                                                                                                    • Figure 44: Attitudes toward gambling legality, by gambling segment, May 2018
                                                                                                                                                • Gambling Investment

                                                                                                                                                  • Key opportunity
                                                                                                                                                    • Gamblers cautious with investment
                                                                                                                                                      • Figure 45: Gambling investment, May 2018
                                                                                                                                                    • Younger gamblers more calculated
                                                                                                                                                      • Figure 46: Gambling investment, by age, May 2018
                                                                                                                                                    • Serious gamblers have more to lose
                                                                                                                                                      • Figure 47: Gambling investment, by gambling segment, May 2018
                                                                                                                                                  • Attitudes toward Betting

                                                                                                                                                    • Key opportunity
                                                                                                                                                      • Lack of confidence common among betters
                                                                                                                                                        • Figure 48: Attitudes toward betting, May 2018
                                                                                                                                                      • Youthful optimism wins out
                                                                                                                                                        • Figure 49: Attitudes toward betting, by age, May 2018
                                                                                                                                                      • Black, Hispanic gamblers more confident
                                                                                                                                                        • Figure 50: Attitudes toward betting, by race and Hispanic origin, May 2018
                                                                                                                                                      • Experience brings assurance
                                                                                                                                                        • Figure 51: Attitudes toward betting, by gambling segments, May 2018
                                                                                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                                                                                      • Data sources
                                                                                                                                                        • Sales data
                                                                                                                                                          • Fan chart forecast
                                                                                                                                                            • Consumer survey data
                                                                                                                                                              • Abbreviations and terms
                                                                                                                                                                • Abbreviations
                                                                                                                                                                  • Terms
                                                                                                                                                                  • Appendix – The Market

                                                                                                                                                                      • Figure 52: Total US gambling revenue and forecast, at inflation-adjusted prices, 2013-23

                                                                                                                                                                  Gambling and Sports Betting - US - August 2018

                                                                                                                                                                  US $4,395.00 (Excl.Tax)