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Gambling Review - UK - June 2019

Covered in this report

For the purposes of this report, Mintel has defined the UK retail gambling market as being comprised of:

  • National Lottery draws, other lotteries (eg Health Lottery/ People’s Postcode Lottery) and scratchcards
  • Bingo
  • Betting on sports events (eg horseracing, football etc) and nonsports events (eg politics, TV reality shows etc)
  • Casino games
  • Gaming machines

Although the focus of the report is on gambling in person, reference to online gambling is also made for comparison purposes. Online instant-win games are included in the scratchcard segment as it is not possible to separate retail from remote sales.

“The retail gambling market is facing a prolonged period of potentially major change as the betting shop business model is challenged fundamentally by gaming machines’ new regulatory regime.”

– David Walmsley, Senior Leisure Analyst

This report examines the following issues:

  • Arcades’ facelift can help welcome more women
  • Is the pace of gambling set to slow?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Betting shops’ woes wipe out lottery growth
              • Figure 1: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
            • Lotteries extend their lead
              • Figure 2: Consumer expenditure on retail gambling, by segment, 2017/18
            • Venue numbers down again
              • Figure 3: Licensed gambling premises, by activity, 2014-18
            • The consumer
              • Market struggles to grow player base
                • Figure 4: Participation in gambling activities, April 2018 and March 2019
              • Migration online takes multichannel route
                • Figure 5: Methods of gambling, March 2019
              • Midweek flutter popular with punters
                • Figure 6: Gambling venue visiting, by day of week, March 2019
              • Casinos and bingo clubs buck solo trend
                • Figure 7: Gambling companions, March 2019
              • Gamblers drawn to friendly faces
                • Figure 8: Incentives to visiting gambling venues, March 2019
              • What we think
              • Issues and Insights

                • Arcades’ facelift can help welcome more women
                  • The facts
                    • The implications
                      • Female gamblers more environmentally aware
                        • Is the pace of gambling set to slow?
                          • The facts
                            • The implications
                              • Renouncing our need for ‘now’
                                • Rewarding the long view
                                • The Market – What You Need to Know

                                  • Betting shops blunt lotteries’ recovery
                                    • Lotteries extend their lead
                                      • Betting shop closures keep venue numbers falling
                                        • Online competition keeps retail gambling on the back foot
                                        • Market Size and Forecast

                                          • Market value hit by betting shops’ woes
                                            • Figure 9: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
                                          • Forecast
                                            • Figure 10: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
                                          • Forecast methodology
                                          • Market Segmentation

                                            • Lotteries and gaming machines take 70p in the gambling pound
                                              • Figure 11: Consumer expenditure on retail gambling, by segment, 2017/18
                                            • Society draws emerge as lotteries’ main engine of growth
                                              • Figure 12: Lottery game sales, by segment, 2013/14-2017/18
                                            • Betting shops’ machine revenues start to slip
                                              • Figure 13: Consumer expenditure (GGY) on gaming machines, by venue, 2013/14-2017/18
                                            • Betting downturn deepens
                                              • Figure 14: Consumer expenditure (GGY) on retail* betting, 2013/14-2017/18
                                            • Casino gaming defies admissions decline
                                              • Figure 15: Consumer expenditure on casino gaming (GGY), 2013/14-2017/18
                                            • Old and new threats put pressure on bingo games
                                              • Figure 16: Consumer expenditure (GGY*) on bingo**, 2013-17
                                          • Market Drivers

                                            • Venue numbers take another knock
                                                • Figure 17: Licensed gambling premises, by activity, 2014-18
                                              • Online competition continues to grow
                                                  • Figure 18: Change in GGY, by channel and gambling activity, 2016/17-2017/18
                                                • Venues still in the problem gambling firing line
                                                    • Figure 19: Gambling venues used* by clients of the GamCare problem gambling service, 2016/17 and 2017/18
                                                • Companies and Brands – What You Need to Know

                                                  • Small lotteries gain as new name leads bingo segment
                                                    • Arcades’ optimism feeds investment push
                                                      • New take on bingo targets a younger crowd
                                                        • Lotteries and betting shops drive adspend growth
                                                        • Market Share

                                                          • Lotteries: Societies still growing share
                                                            • Figure 20: UK lottery sales, by operator share, 2017/18
                                                          • Betting shops: Leader gains as rivals cut back
                                                            • Figure 21: Leading UK betting shop operators, by number of premises, September 2018
                                                          • Casinos: Grosvenor finds going tougher
                                                            • Figure 22: Leading UK casino operators, by number of venues, September 2018
                                                          • Bingo clubs: Buzz succeeds Gala as market leader
                                                            • Figure 23: Leading UK bingo club operators, by number of venues, September 2018
                                                          • Arcades: Rise in revenue for market leaders
                                                            • Figure 24: Leading UK AGC operators, by number of venues, May 2019
                                                        • Launch Activity and Innovation

                                                          • National Lottery picks some new numbers
                                                            • Bingo’s social status attracts an alternative crowd
                                                              • Casinos can switch from entertainment to experiences
                                                                • Arcades invest in new opportunity for growth
                                                                • Advertising and Marketing Activity

                                                                  • Brand launches and major events drive up adspend
                                                                      • Figure 25: Retail gambling operators’ main monitored advertising spend, 2016-18
                                                                    • Nielsen Ad Intel coverage
                                                                      • Betting market ready to tone down TV advertising
                                                                      • The Consumer – What You Need to Know

                                                                        • Market struggles to build its player base
                                                                          • Multichannel play a staging post in migration online
                                                                            • A midweek flutter proves most popular
                                                                              • Casinos and bingo clubs buck solo play trend
                                                                                • Gamblers drawn to friendly faces
                                                                                • Gambling Activities

                                                                                  • New lottery aims to draw in younger players
                                                                                      • Figure 26: Participation in gambling activities, April 2018 and March 2019
                                                                                    • Very few non-players fancy a flutter
                                                                                        • Figure 27: Interest in future participation in gambling activities, April 2018 and March 2019
                                                                                    • Methods of Gambling

                                                                                      • Mobile offers retail gamblers most direct route online
                                                                                          • Figure 28: Methods of gambling, March 2019
                                                                                        • Arcades have potential to build female appeal
                                                                                            • Figure 29: Gaming machine/online slots play, by channel and gender, March 2019
                                                                                        • Venue Visiting Habits

                                                                                          • Gamblers enjoy a midweek flutter
                                                                                              • Figure 30: Gambling venue visiting, by day of week, March 2019
                                                                                            • Daytime play dominates
                                                                                              • Figure 31: Gambling venue visiting, by time of day, March 2019
                                                                                          • Gambling Companions

                                                                                            • Bettors and machine players go it alone
                                                                                                • Figure 32: Gambling companions, March 2019
                                                                                              • Social gamblers prefer a night out
                                                                                                • Figure 33: Visiting gambling venues alone and with friends, by time of day visited, March 2019
                                                                                            • Incentives to Venue Visiting

                                                                                              • Friendliness factor draws the crowds
                                                                                                • Figure 34: Incentives to visiting gambling venues, March 2019
                                                                                              • Special offers for social gamblers
                                                                                                  • Figure 35: Importance of special offers/promotions as an incentive to gambling venue visiting, March 2019
                                                                                              • Appendix – Data Sources, Abbreviation and Supporting Information

                                                                                                • Data sources
                                                                                                  • Abbreviations
                                                                                                    • Consumer research methodology
                                                                                                    • Appendix – Market Size and Forecast

                                                                                                      • Fan chart forecast
                                                                                                          • Figure 36: Forecast of consumer expenditure on retail gambling, 2019/20-2023/24

                                                                                                      Gambling Review - UK - June 2019

                                                                                                      US $2,552.20 (Excl.Tax)