Gaming Consoles - US - September 2016
"The console hardware market has not seen growth in total unit sales for several years. However, this represents an evolution of the market – one that places great emphasis on software and services sales. Brands are increasingly challenged to raise the long-term value of their customers. "
-Bryant Harland, Senior Analyst – Technology and Media
This report discusses the following key topics:
- Previous generation consoles are still the most played
- Graphics quality tops consumers’ console improvement wish lists
- Game bundles drive hardware sales
For the purposes of this Report, Mintel has used the following definitions:
Video game consoles include any device that is primarily used to play video games (eg Xbox, PlayStation, Nintendo Wii). This report focuses primarily on stationary gaming devices rather than portable gaming consoles (eg PS Vita, Nintendo DS). Devices that can play video games but are primarily used for other activities (eg smartphones) are not included in Mintel’s definition of gaming consoles.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.