Garden Products Retailing - UK - June 2019
Covered in this report
There is a very broad definition of gardening used in this report, covering everything from growing stock, gardening tools and sundries to those consumer products bought for the garden such as furniture, barbecues and sheds. The main categories and their broad definitions break down as follows:
- Growing stock – plants, shrubs, trees, bulbs, seeds
- Gardening equipment – lawnmowers, other power tools, hand tools, irrigation equipment
- Garden buildings – conservatories, sheds, greenhouses
- Garden chemicals and growing media – compost, peat, chippings, fertiliser, pesticides, weed killers
- Garden furniture and barbecues – furniture, parasols, patio heaters, cushions, barbecues
- Enhancement features and sundries – statuary, aggregates, etc
The report also makes reference to other products stocked and services provided by garden retailers (such as Christmas decorations, pets and cafés) to develop footfall and counteract the inherent problems of seasonality in gardening.
“The garden centre sector has seen a huge change in 2018-19 as the largest specialist chain, Wyevale, has been broken up and stores sold to a variety of buyers. As a result, Dobbies has bought a large number of garden centres and jumped into first place as the largest specialist chain. Many other groups have also been transformed in scale by acquiring stores from Wyevale.
DIY chains are significant players in garden products but the sector has had its difficulties. Homebase has been through turmoil under the ownership of Wesfarmers, which, after two years decided to sell it to a new owner, Hilco Capital, which has since been restoring order and rebuilding the slimmed-down chain’s strengths, including reinvesting in garden areas. B&Q has also sold off excess outlets over recent years and has been building its own-label ranges, as well as making gardening more accessible to novice gardeners.
Newer competitors the Range and B&M have taken the opportunity to accelerate their store expansion programmes, by buying up some former DIY sites. B&M now has 157 stores with outdoor garden departments, making it a substantial player in garden product retailing, and is differentiated from most competitors by focusing on lower prices.”
– Jane Westgarth, Senior Retail Analyst
This report will look at the following areas:
- Is the trend for private renting depressing demand for gardening?
- How will online retailing of garden products develop?
- After the sweeping changes of 2018-19 – which garden centre groups have benefited?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.