Gastro-intestinal Remedies - Europe - November 2011
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The gastro-intestinal (GI) remedies market in the big five European countries combined, ie GB, France, Spain, Italy and Germany, was valued at €1.9 billion in 2010.
Since 2008, the digestive remedies market in the big five countries combined has remained flat. Stagnating sales is as a result of the economic recession, with consumers either turning to cheaper own-label OTC products or using home-made herbal remedies, to cut costs. Cutting back on eating out and alcoholic drinks due to the economic crisis has also impacted demand for digestive remedies.
Usage of OTC indigestion/heartburn and stomach remedies is the highest in GB, with adults in GB most likely to take remedies for indigestion and diarrhoea, the most common gastro-intestinal complaints suffered.
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