Gastrointestinal Remedies - UK - May 2016
“Sales of gastrointestinal remedies have surged in recent years as consumers have become increasingly aware of their diet and digestive health. However, along with a growing awareness of health issues comes a greater desire to treat illness through dietary changes rather than reaching for medications, which is a challenge for the market in years to come. Falling investment in NPD (New Product Development) is also likely to impact consumer engagement, which could in turn lead to a downturn in sales, highlighting the importance of innovation to the category.”
– Jack Duckett, Consumer Lifestyles Analyst
This report discusses the following key topics:
- Driving usage through preparatory purchases
- Stimulating growth through brand extension
- Digital educational initiatives
Increased consumer emphasis on healthy eating could see more people look for dietary solutions to their GI ailments, lessening demand for targeted remedies. As such, brands could benefit from product innovation and marketing to help promote a more holistic approach to health.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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