Gastrointestinal Remedies - US - July 2014
"GI remedy sales are expected to remain flat in the coming years. To boost sales and address consumer tendency to not treat or use alternative remedies, companies must look to brand extension within the natural realm, improve consumer education, and leverage OTC remedies as a way to combat and prevent GI issues among an increasingly stressed out society."
– Molly Maier, Category Manager, Health, Household, Beauty & Personal Care
This report looks at the following issues:
- Addressing competitive threats: alternative remedies and non-treatment
- Knowledge is power
- Let's talk about stress
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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