Gastrointestinal Remedies - US - November 2013
“Despite the prevalence of gastrointestinal issues, the market of branded gastrointestinal remedies is up against several challenges. Sales of private label brands are eroding national brand sales, and consumers are taking a more proactive approach to their health. Creating a relationship with consumers could help to increase brand loyalty and usage.”
– Emily Krol, Health and Wellness Analyst
This report looks at the following areas:
- The American diet is changing, which could impact the need for OTC gastrointestinal remedies
- Most people who suffer gastrointestinal issues do not prepare for them
- Sales of private label brands overtaking branded products
Sales of gastrointestinal (GI) remedies continue to decline, and are down 1.2% from 2012-13. A very large percentage of the population experienced some type of gastrointestinal issue during the past year, suggesting that sales should be increasing. A few factors contributed to the decline, such as people eating healthier diets and being more proactive by taking fiber supplements and probiotics. Additionally, consumers continue to switch over to less expensive private label brands, driving sales of name brand products down. Rather than stocking up, consumers tend to purchase gastrointestinal remedies for a specific need, and marketers that understand this and other consumer shopping behaviors are likely to be more successful.
This report will provide information on what types of digestive issues people suffer from—and how they treat them. Also discussed will be the various ways people manage their digestive health, and whether they take a proactive or reactive approach. This can help marketers determine how to target messaging toward particular users.
This report covers products that are used to treat gastrointestinal disorders, including GERD (gastroesophageal reflux disease), IBS (irritable bowel syndrome), constipation, as well as other ailments. For the purposes of this report, Mintel has used the following definitions.
The report analyzes the market for all types of indigestion and stomach remedies available over-the-counter (OTC), including:
- Antacids: Products that neutralize excess stomach acid and relieve heartburn, sour stomach, or acid indigestion
- Laxatives: Products that relieve constipation and work in one of several ways, either by introducing fiber to the bowel, stimulating the bowel, or softening stools
- Stomach remedies: Products that relieve general nausea and settle the stomach
- Antidiarrheals: Products that slow spasms of the intestine and thicken stool
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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