Gen X Finance - US - June 2009
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
Gen Xers represent a prime target for financial services companies as they establish households, start raising families, buy homes, and plan for their children’s education and their own retirements. For decades, Baby Boomers have been in the limelight, but Gen Xers are set to take center stage. However, many firms are still focused on Baby Boomers, and others are eager to cater to the up and coming Gen Y crowd.
Gen Xers have been particularly hard hit by the current economic crisis. They are saddled with a high amount of debt and many have not yet accumulated much in the way of a safety net. Gen Xers came of age in a time of rapidly changing technology and media. Marketing to these young adults means understanding the way they access information in today’s changing media environment.
This report seeks to address these questions and more:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.