Gen X Finance - US - June 2009
Gen Xers represent a prime target for financial services companies as they establish households, start raising families, buy homes, and plan for their children’s education and their own retirements. For decades, Baby Boomers have been in the limelight, but Gen Xers are set to take center stage. However, many firms are still focused on Baby Boomers, and others are eager to cater to the up and coming Gen Y crowd.
Gen Xers have been particularly hard hit by the current economic crisis. They are saddled with a high amount of debt and many have not yet accumulated much in the way of a safety net. Gen Xers came of age in a time of rapidly changing technology and media. Marketing to these young adults means understanding the way they access information in today’s changing media environment.
This report seeks to address these questions and more:
- What are the unique challenges facing Gen Xers?
- How has the economic crisis impacted these young Americans and what effect will this have for their future relationship with the financial system?
- What financial products and services are of greatest interest to Gen Xers?
- What are the best ways to reach this market?
- What are important differences that exist within the Gen X market, demographically and attitudinally?
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