Gen Z Beauty Consumer - US - May 2019
"Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are generally more engaged and socially conscious than older generations, making them a key demographic for brands looking to disrupt the industry."
- Alison Gaither, Beauty & Personal Care Analyst
This report looks at the following areas:
- Older Gen Zs more likely to avoid a brand they don’t believe in
- Younger Gen Zs still rely heavily on parents
- Purchase influencers change as Gen Zs mature
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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