Gen Z Online Shopping Habits - US - May 2019
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- May 2019
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For the purposes of this report, Mintel has split Gen Z into two groups:
Tween/teen Gen Z: aged 12-17
Adult Gen Z: aged 18-24
This report will focus on how Gen Z consumers are shopping online across categories, including what motivates consumers to shop online, what barriers currently limit or prevent consumers from purchasing online, and what retailers can do to improve online shopping in the future. In the Mintel consumer data referenced, Gen Z consumers are those between the ages of 12-24.
"Despite the lifestyle differences of teens and adults, Gen Z shoppers demonstrate consistent shopping behavior, with a preference for shopping both online and in stores. It’s crucial to acknowledge that, despite their heavy online engagement and social media integration in their purchase journeys, they aren’t solely shopping in one channel. Engaging with them both on and offline will be critical to engaging with Gen Z, especially as they mature and possess more shopping needs and purchasing power."
Alexis DeSalva, Retail & Apparel Analyst
This Report will cover the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.