Generational Banking - Canada - January 2016
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
“Old is gold in Canada in terms of wealth and financial security as over-65s report having the highest amount of investments, lowest debt and feel most financially secure.”
- Sanjay Sharma, Senior Financial Services Analyst
This report looks at the following areas:
This report examines how different age groups explore the world of banking. There are differences in the financial situation of different generations which can be explained by life stage; but there are also differences in terms of how they choose their bank, product ownership, amount of investments and debt, channel preferences, attitudes relating to personal financial management/banking, degree of financial engagement and attitudes relating to general banking. The report seeks to uncover and explain these differences.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.