Generational Lifestyles - Canada - November 2014
- Related Reports
- general lifestyles
- November 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“With Canadians prioritizing the improvement of their financial base and mobile usage on the rise, companies should look to mobile apps to incentivise consumers by providing savings while they spend.”
– Carol Wong-Li, Senior Lifestyle Analyst
This report looks at the following areas:
Across all ages, Canadians are looking to strike a balance between building their financial base and their non-essential spending. Lifestage influences the prioritization of where dollars should be spent versus saved, with disposable income and affluence acting as undercurrents affecting spending habits. Young Canadians seek to stand out through stylish, unique purchases and crave tailored experiences, though aspire to grow their savings. Young families prioritize spending leisure time as a family at the same time as reducing spending and debt. Older Canadians have planned well and are able to enjoy some luxuries, preferably at a discount.
As a whole, Canadian engagement with technology is widespread and will continue to grow as usage of mobile devices increase in the coming years, leaving opportunity for leisure companies and retailers to reach each generation via mobile.
This report explores each of the following both on the whole and by age:
The report also highlights online tools and platforms developed to help consumers budget, save money, and shop.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.