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Germany Bottled Water Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Bottled Water - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Helping consumers help themselves
  • Helping consumers help the brands
  • Helping consumers help the environment

Covered in this report

2018 was a lucrative year for Germany's bottled water market, with a hot summer driving sales. Volumes fell in 2019 in line with a cooler summer and are expected to continue seeing annual variation to approach 15 billion litres by 2024. Values remained broadly level in 2019 as growth in the flavoured segment and inflation safeguarded against a sales dip.


Environmental concerns will have an influence on future sales. Germans are keen bottled water consumers, but many users' guilt about plastic consumption and disposal will coincide with the German government's plans to roll out more water refill stations, to directly impact bottled water sales.

Expert analysis from a specialist in the field

Written by Heidi Lanschutzer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Bottled water remains a highly popular category, but there are potential future issues if brands do not alleviate consumer concerns on packaging and contaminants. Heidi Lanschutzer
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: average temperature, April-October, 2016-19
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: types of bottled water purchased and drunk in the last three months, August 2019
    • [Graph] Germany: agreement with statements on microplastics, August 2019
    • [Graph] Germany: attitudes towards plastic waste and recycling, August 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Europe: retail market volume consumption per capita (population), 2018
    • [Graph] Germany: manufacturers' production shares of bottled water by volume and value (%), 2018
  2. market drivers

    • [Graph] Germany: average temperature, April-October, 2016-19
    • [Graph] Germany: share of maximum adult population projections, by age group, 2012-30
    • [Graph] Germany: Consumer Price Index, 2002-2019
    • [Graph] Germany: estimated number of stores of leading retailers, 2018
  3. What consumers want, and why

    • Purchase and consumption of bottled water
    • [Graph] Germany: consumption of bottled water by type and by age, August 2019
    • [Graph] Germany: types of bottled water purchased and drunk in the last three months, August 2019
    • [Graph] Germany: frequency of consumption of bottled water, by type, August 2019
    • [Graph] Germany: consumption of bottled water types once a day or more, by age group, August 2019
    • [Graph] Germany: use of reusable water bottles when out of home, by select demographics, August 2019
    • Appealing features of bottled waters
    • [Graph] Germany: appealing features of bottled water, August 2019
    • [Graph] Germany: interest in selected bottled water features by age group, August 2019
    • Attitudes towards bottled water
    • [Graph] Germany: summary of environmental attitudes towards bottled water, August 2019
    • [Graph] Germany: summary of attitudes towards formats and sources of bottled water, August 2019
    • [Graph] Germany: concern about microplastics in bottled and tap water, by age, August 2019
    • [Graph] Germany: agreement with select attitudes towards plastic waste and recycling, by age, August 2019
    • [Graph] Germany: agreement with select statements and behaviours among those with concerns about plastic waste, August 2019
    • [Graph] Germany: attitudes towards alternative bottled water packaging, by age, August 2019
    • [Graph] Germany: attitudes towards sourcing of bottled water, by age, August 2019
    • Behaviours related to bottled water
    • [Graph] Germany: summary of behaviours related to bottled water, August 2019
    • [Graph] Germany: behaviours relating to bottled water and other drinks, men vs women, August 2019
    • [Graph] Germany: cutting back on bottled water due to environmental concerns, by age, August 2019
    • [Graph] Germany: consumers who would like to be rewarded for recycling plastic bottles, by age, August 2019
    • [Graph] Germany: support for a ban on plastic bottles in their town, by age, August 2019
  4. Launch activity and innovation

    • [Graph] Germany: bottled water launches by company type, 2015-19
    • [Graph] Germany: share of new bottled water launches by top 10 companies, 2015-19
    • [Graph] Select European markets: bottled water launches by flavoured and unflavoured, 2015-19
    • [Graph] Germany: share of bottled water launches by leading claim category, 2015-19
    • [Graph] Germany: leading motivations for using functional food and drink, 2018
    • [Graph] Germany: top three factors to improve environmental credentials, 2018
    • [Graph] Germany: bottled water launches by packaging material, 2015- and 2019
    • Advertising and marketing activity
  5. Market share

    • Retail market shares of bottled water, by volume and value, 2017-18
  6. market segmentation, size and forecast

    • Appendix

      • Appendix – products covered, abbreviations and consumer research methodology
      • Launch Activity and Innovation

    This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

    • The Consumer

      What they want. Why they want it.

    • The Competitors

      Who’s winning. How to stay ahead.

    • The Market

      Size, segments, shares and forecasts: How it all adds up.

    • The Innovations

      New ideas. New products. New potential.

    • The Opportunities

      Where the white space is. How to make it yours.

    • The Trends

      What’s shaping demand – today and tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description