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Germany Cakes & Sweet Baked Goods Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cakes & Sweet Baked Goods - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

COVID-19 is expected to impact the cakes, cake bars and sweet baked goods market negatively in the short term. The enforced lockdown will mean potential cake eating occasions will be lost, such as workplace celebrations, and the rise in home baking will also mean these products will lose out. Consequently, any potential gains from consumers turning to the category to provide them with a mood boost during this unsettling time are likely to be negated. As the extensive disruption caused by the lockdown passes, Mintel expects similar patterns of behaviour to those seen in the 2008/09 recession to emerge in 2021, with the market beginning to recover.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Alice Pilkington, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 will negatively impact the cakes, cake bars and sweet baked goods market in the short term. An increase in home baking as well as the loss of potential eating occasions due to the nationwide lockdown will inflict a hit. Any potential benefits gained from the fact that these products are traditionally viewed as mood boosting, and people seeking comfort and enjoyment in this category during this time will thus be negated. However, this impact is expected to be short-lived, and the market is expected to start to recover in 2021 Alice Pilkington
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: types of sweet bakery eaten, January 2020
    • [Graph] Germany: population by age group, 2014-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of cakes, cakes bars and sweet baked goods, by volume and value, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: level of concern over the effect of COVID-19 on lifestyle, 21-29 April 2020
      • [Graph] Germany: % share of households by size, 1991-2040
      • [Graph] Germany: population by age group, 2014-24
    • What consumers want and why

      • Frequency of consuming different types of cakes and sweet baked goods
      • [Graph] Germany: types of sweet bakery eaten, by age, January 2020
      • [Graph] Germany: frequency of consuming sweet bakery products, by type, January 2020
      • Purchase of cakes and sweet baked goods
      • [Graph] Germany: outlets where cakes or sweet baked goods are purchased, January 2020
      • Reasons for purchasing cakes and sweet baked goods
      • [Graph] Germany: reasons for purchasing cakes and sweet baked goods, January 2020
      • [Graph] Germany: consumption of cakes to accompany a hot drink, by age, January 2020
      • [Graph] Germany: consumption of cakes as snacks or after a meal, by gender, January 2020
      • [Graph] Germany: interest in select benefits of food/drink products, Q1 2019
      • Most important factors for a perfect cake/cake bar/sweet baked good
      • [Graph] Germany: most important factors for the perfect cake, cake bar or sweet baked good, January 2020
      • [Graph] Germany: importance of 'not too sweet' in a perfect cake, cake bar or sweet baked good, by age, January 2020
      • Attitudes towards cakes, cake bars and sweet baked goods
      • [Graph] Germany: attitudes towards cakes, cake bars and sweet baked goods, January 2020
      • [Graph] Germany: interest in trying or having more of these flavours in sweet foods, November 2018
    • Launch activity and innovation

      • [Graph] Germany: new launches of cakes, pastries and sweet goods, by ultimate companies, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by launch type, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by storage, 2015 vs 2019
      • [Graph] Germany: average sugar content of launches of cakes, pastries and sweet goods, by year, 2015-19
      • Top claim categories for cakes NPD
      • [Graph] Germany: launches of cakes, pastries and sweet baked goods, by top five claim categories, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by ethical & environmental claims, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet goods with select natural claims, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by positioning claims, 2015-19
      • [Graph] Germany: launches of cakes, pastries and sweet foods, by select convenience claims, 2015 vs 2019
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by 'suitable for' claims, 2015-19
      • [Graph] Germany: selected sweet subcategories, by share of vegan claims, 2015-19
      • [Graph] Global: top five countries compared to Germany, by share of vegan claims among cakes, pastries and sweet goods, 2015-19
      • Launch activity around texture
      • [Graph] Germany: launches of cakes, pastries and sweet goods, by texture, 2016 vs 2019
      • Launch activity around flavours
      • [Graph] Germany: top five fruit flavours, by share of launches of cakes, pastries and sweet baked goods, 2015-19
    • Market share

      • Germany: company retail market shares of cake, cake bars and sweet baked goods, by value, 2018-19
      • Germany: retail market share of companies producing cake, cake bars and sweet baked goods, by volume, 2018-19
    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
      • Germany: retail value sales of cakes, cake bars and sweet baked goods, by segment, 2017-19
      • Germany: retail volume sales of cakes, cake bars and sweet baked goods, by segment, 2017-19
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description