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Germany Car Purchasing Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Car Purchasing - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

New car sales in Germany are set to fall during 2020 as a result of the COVID-19 pandemic, although disruption could potentially be short-lived. Knowing your customer, and especially those that are planning to purchase in the next 12 months, will be increasingly important in these difficult times.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Bettina Krechel, a leading analyst in the Automotive sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments. Bettina Krechel
Research Director - German Reports

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: select attitudes towards salty snacks, December 2019
    • [Graph] Germany: "I would like to see more salty snacks made with ingredients that are local to the brand", by age, December 2019
    • [Graph] Germany: "Eating crisps/nuts/savoury snacks is a good low-cost way to boost your mood", by age, December 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of salty snacks, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: where snacks are eaten, July 2019
      • [Graph] Germany: snacking at out-of-home locations, by age, July 2019
      • [Graph] Germany: healthy eating habits, by age group, Q4 2018
      • [Graph] Germany: "Taste is more important than health in my food choices", by age, December 2019
      • [Graph] Germany: selected factors considered most important when shopping for food, by age, December 2019
      • [Graph] Germany: population by age, 2014, 2019 and 2024
    • What consumers want, and why

      • Types of salty snacks eaten
      • [Graph] Germany: types of salty snacks eaten in the last three months (NET), December 2019
      • [Graph] Germany: types of salty snacks eaten in the last three months (NET), by age group, December 2019
      • [Graph] Germany: repertoire of types of salty snacks eaten in the last three months, by age, December 2019
      • [Graph] Germany: types of salty snacks eaten in the last three months, December 2019
      • [Graph] Germany: high protein content as the most important factor when looking for healthy foods, by age within gender, Q4 2018
      • Frequency of eating salty snacks
      • [Graph] Germany: frequency of eating salty snacks in the last three months, December 2019
      • Most important factors when choosing crisps/crisp-style snacks
      • [Graph] Germany: most important factors when choosing crisps/crisp-style snacks, December 2019
      • [Graph] Germany: attributes looked for when choosing a healthier crisp/crisp-style snack, December 2019
      • Behaviours relating to salty snacks
      • [Graph] Germany: behaviours relating to salty snacks, December 2019
      • [Graph] Germany: people who look for new foods/flavours to try all/most of the time, by age, December 2019
      • [Graph] Germany: consumer interest in novelty crisps/nuts/savoury snacks with seasonal themes, by age, December 2019
      • Attitudes towards salty snacks
      • [Graph] Germany: attitudes towards salty snacks, December 2019
    • Launch activity and innovation

      • [Graph] Germany: top five categories in salty snacks NPD, 2015-19
      • [Graph] Germany: leading claims in salty snacks NPD, 2015 vs 2019
      • [Graph] Germany: selected health-related claims in salty snacks NPD, 2015 vs 2019
      • [Graph] Germany: selected protein ingredients* in high/added protein snack launches, 2015-19
      • [Graph] Germany: select vegetable ingredients used in vegetable snacks, 2015-19
      • [Graph] Germany: top five flavours (incl. blends) of new salty snack launches, 2015-19
      • Advertising and marketing activity
    • Market share

      • Retail market share of salty snacks, by value, 2018-19
      • Retail market share of salty snacks, by volume, 2018-19
    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
      • Retail sales of salty snacks, by segment, 2017-19
    • Appendix

      • Note on COVID-19
      • Appendix - products covered, abbreviations and consumer research methodology
      • Appendix - market size and forecast

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description