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Germany Carbonated Soft Drinks Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Carbonated Soft Drinks - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Sugar reduction is a key issue in society and will play an increasingly important role for the soft drinks industry going forward. However, sugar-reduced/-free products still need to be further optimised in terms of taste and naturalness. Added vitamins/minerals can also boost health credentials.


Aside from new recipes, flavour innovations will need to focus on the quality and provenance of selected ingredients. Ethical credentials can help highlight a premium positioning. However, they have to be authentic and credible in order to win consumers' trust.

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The category has the potential to grow 7% in value by 2024, if innovative solutions regarding sugar reduction, sustainability and taste can be found. Annika Janicke
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • [Graph] Germany: consumption of soft drinks, by type and age, July 2019
    • What consumers want and why
    • [Graph] Germany: sugar-related factors influencing the choice of better-for-you CSDs, July 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: retail market share of CSD brands, by value, 2017-2018
    • [Graph] Germany: retail market share of CSD brands, by volume, 2017-18
    • Marketing Mix
  2. Market drivers

    • [Graph] Germany: average temperature, April-October, 2016-19
  3. WHAT CONSUMERS WANT, AND WHY

    • CSD consumption
    • [Graph] Germany: beverages consumed in the past month, July 2019
    • [Graph] Germany: consumption frequency of carbonated soft drinks, by type, July 2019
    • [Graph] Germany: consumption of soft drinks, by type and age, July 2019
    • [Graph] Germany: consumption of soft drinks, by place and type, July 2019
    • Interest in soft drinks innovation
    • [Graph] Germany: interest in soft drinks with selected attributes, July 2019
    • [Graph] Germany: interest in carbonated soft drinks with added vitamins/minerals, by gender, July 2019
    • Consumer behaviours relating to carbonated soft drinks
    • [Graph] Germany: attitudes relating to carbonated soft drinks, July 2019
    • [Graph] Germany: flavour preferences relating to food and drink, 2018
    • Factors considered important when choosing BFY beverages
    • [Graph] Germany: key factors influencing the choice of better-for-you CSDs, by factor, July 2019
    • [Graph] Germany: new product launches featuring all-natural or no additives/preservatives claims, 2015-19
    • [Graph] Germany: perceptions of sweeteners as ‘natural’, 2018
    • Attributes associated with soft drinks
  4. Launch activity and innovation

    • Launch activity by various market players
    • [Graph] Germany: Coca-Cola NPD, by type, 2015-19
    • [Graph] Germany: new launches* of soft drinks, by top brands, 2015-19
    • Sugar-related launch activity
    • [Graph] Germany: share of soft drink launches with sugar claims, by sugar claim, 2015-19
    • [Graph] Germany: average sugar content in new launches of non-diet (sugary) soft drinks, 2015-19
    • Ethical launch activity
    • [Graph] Germany: share of new soft drink launches with ethical/environmental claims, 2015-19
    • [Graph] Germany: share of new soft drink launches with selected ethical claims, 2019
    • Launch activity regarding aroma and flavour
    • [Graph] Germany: top eight flavours with the highest share increase in new soft drinks launches*, 2018-19
    • Promotion and marketing activity
  5. Market share

    • Germany: retail market share of CSD companies, by value, 2016-18
    • Germany: retail market share of CSD companies, by volume, 2016-18
  6. Market Segmentation, Size and Forecast

    • [Graph] Germany: market volume of CSDs, 2014-18
    • Germany: retail volume sales of carbonated soft drinks, by segment, 2015-18
    • [Graph] Germany: retail volume share of carbonated soft drinks, by segment (%), 2015-18
    • Germany: retail value sales of carbonated soft drinks, by segment, 2015-18
    • [Graph] Germany: retail value share of carbonated soft drinks, by segment (%), 2015-18
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Abbreviations
    • Appendix: consumer
    • Appendix – market size and forecast
    • Germany: retail value sales of carbonated soft drinks, 2014-24
    • Germany: retail volume sales of carbonated soft drinks, 2014-24

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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