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Germany Cheese Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cheese - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Cheese is among the most flexible food ingredients with a broad range of culinary and snacking uses. This provides opportunity for companies to focus innovation against a wide range of eating occasions to drive frequency of usage. With environmental issues a growing focus, the German cheese industry must listen to and react to challenges on sustainability and animal-derived foods and confront packaging-related issues.

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Expert analysis from a specialist in the field

Written by Heidi Lanschutzer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cheese is a staple but sales are flat. To drive growth, address sustainability perceptions, health benefits and fit with contemporary lifestyles and eating habits. Heidi Lanschutzer
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: retail volume sales of cheese by segment, 2018-19
    • [Graph] Germany: retail value sales of cheese, by segment, 2018-19
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: occasions for using cheese, August 2019
    • [Graph] Germany: selected attitudes towards cheese, August 2019
    • [Graph] Germany: agreement that "It's more important that the packaging keeps cheese fresh than that it is environmentally friendly", by age, August 2019
    • [Graph] Germany: important factors when buying cheese, July 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: top cheese companies in retail, by volume share, 2019
    • [Graph] Germany: top companies in cheese retail, by value share, 2019
  2. market drivers

    • [Graph] Germany: producer and consumer price index for cheese and quark, Jan 2015-Nov 2019
    • [Graph] Germany: population by age, 2014-24
    • [Graph] Germany: where snacks are eaten, July 2019
    • [Graph] Germany: snacking at out of home locations, by age group, July 2019
    • [Graph] Germany: frequency of eating healthily, by age, October 2019
    • [Graph] Germany: agreement with the statement "Taste is more important than health in my food choices", by age, July 2019
    • [Graph] Germany: selected important factors when shopping for food, by age, July 2019
    • [Graph] Germany: healthy eating habits, by age, Q4 2018
    • [Graph] Germany: dairy avoidance in the household, by age of respondent, 2018
    • [Graph] Germany: share of category launches with vegan/plant-based claims, selected dairy categories, 2015-2019
  3. What consumers want, and why

    • Frequency of use of cheese
    • [Graph] Europe: cheese total* volume consumption per capita, 2019 (est)
    • [Graph] Europe: cheese retail volume consumption per capita, 2019 (est)
    • [Graph] Germany: frequency of using cheese, by gender and age, August 2019
    • Types of cheese purchased
    • [Graph] Germany: types of cheese bought in the last 3 months, August 2019
    • [Graph] Germany: types of cheese bought, by age, August 2019
    • [Graph] Germany: agreement with the statement "I an knowledgeable about different types of cheese", by age, August 2019
    • [Graph] Germany: types of cheese bought, by agreement with "I am knowledgeable about different types of cheese", August 2019
    • [Graph] Germany: repertoire of cheese types bought, by age and household income, August 2019
    • Occasions for using cheese
    • [Graph] Germany: occasions for using cheese, August 2019
    • [Graph] Germany: use of cheese as an ingredient in meals and when baking, by age, August 2019
    • Behaviours related to cheese
    • [Graph] Germany: behaviours related to cheese, August 2019
    • [Graph] Germany: agreement with the statement "Environmental concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months", by age, August 2019
    • Important choice factors for cheese
    • [Graph] Germany: important factors when buying cheese, July 2019
    • [Graph] Germany: low price as a top three important factor when buying cheese, by household income, August 2019
    • Attitudes towards cheese
    • [Graph] Germany: attitudes towards cheese, August 2019
    • [Graph] Germany: agreement with the statement "Cheese is part of a healthy diet", by age, 2017
    • [Graph] Germany: agreement with the statement "Health concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months", by age, August 2019
    • [Graph] Germany: agreement with the statement "Vegan cheese is healthier than non-vegan cheese", by age, August 2019
    • [Graph] Germany: agreement with the statement "Eating less cheese is an easy way to reduce the amount of calories you eat", by age, August 2019
    • [Graph] Germany: agreement with the statement "Cheese is a good way to get protein into your diet", by age, August 2019
  4. Launch activity and innovation

    • [Graph] Germany: share of new product launches in the cheese market, by subcategory, 2015-19
    • [Graph] Germany: new product launches in the cheese market, by top companies, 2018-19
    • [Graph] Germany: new product launches in the cheese market, by claim category, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2014-19
    • Advertising and marketing activity
  5. Market share

    • Germany: company retail market share of cheese by value, 2018-19
    • Germany: company retail market share of cheese by volume, 2018-19
  6. market segmentation, size and forecast

    • [Graph] Germany: retail value sales of cheese, by segment, 2018-19
    • [Graph] Germany: retail volume sales of cheese by segment, 2018-19
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity and innovation
    • Germany: new product launches in cheese, by claim category, 2015-19
    • Germany: new product launches in cheese, by sub-category, 2015-19
    • Germany: new product launches in cheese, by flavour, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2015-19
    • Appendix – market size and forecast
    • Germany: retail sales of cheese, by value, 2014-24
    • Germany: retail sales of cheese, by volume, 2014-24
    • Germany: retail sales of cheese, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of cheese, by volume, best- and worst-case forecast, 2019-24

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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