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German Cooking Sauces Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cooking Sauces market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?


Key points included
  • Highlight convenient short cuts
  • Focus on authenticity and variety
  • Healthy sauces to attract scratch cooks
Covered in this report

Among the main reasons for scratch cooking sauces are that scratch cooking makes a healthier sauce and there is more transparency in terms of knowing exactly what is in the sauce.

This is emphasised by the 53% of German consumers who agree that cooking from scratch allows them to control the content of dishes (eg amount of salt, fat). 72% of users of cooking/pasta sauces would like to see more healthy cooking and pasta sauce options, for example, including high vegetable content and good fats, while 53% of users are interested in more cooking/pasta sauces with all-natural ingredients. This highlights how cooking sauces need to improve their image on healthiness and naturalness to maximise sales

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Elevating convenience and increasing appeal to scratch cooks is needed. Ethnic sauces, authenticity, naturalness and healthiness all warrant attention. Heidi Lanschützer
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • [Graph] Germany: weekly usage of different types of cooking sauces, by age, September 2019
    • What consumers want, and why
    • [Graph] Germany: interest in different product attributes for cooking sauces, September 2019
    • [Graph] Germany: attitudes towards flavours in cooking sauces, September 2019
    • [Graph] Germany: behaviours and preferences relating to ethnic cooking sauces, September 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: leading manufacturers of cooking sauces, % share by value, 2017-18
  2. market drivers

    • [Graph] Germany: most important factors when looking for healthy foods, by age, Q4 2018
    • [Graph] Germany: healthy eating habits, by age, Q3 2018
    • [Graph] Germany: cooking habits, by age, Q4 2018
    • [Graph] Germany: interest in exploring ingredients/flavours, by age, Q1 2019
    • [Graph] Germany: growth in gross earnings and consumer prices, Q1 2014-Q1 2019
  3. What consumers want, and why

    • Types of cooking sauces used
    • [Graph] Germany: types of cooking/pasta sauces used in the last three months, September 2019
    • [Graph] Germany: frequency of using cooking/pasta sauces in the last three months, September 2019
    • [Graph] Germany: usage of different types of cooking sauces at least once a week, by age, September 2019
    • Cooking sauces' buying factors
    • [Graph] Germany: most important factors when buying cooking/pasta sauces, September 2019
    • [Graph] Germany: importance of low price, favourite brand and promotions when buying cooking/pasta sauces, by age and net monthly income, September 2019
    • Cooking sauces behaviours and preferences
    • [Graph] Germany: behaviours and preferences in relation to ethnic cuisines, by age, September 2019
    • [Graph] Germany: importance of health and nutrition in cooking/pasta sauces, September 2019
    • [Graph] Germany: attitudes to different aspects of convenience in cooking/pasta sauces, September 2019
    • Interest in different product attributes
    • [Graph] Germany: interest in different product attributes in cooking/pasta sauces, September 2019
    • [Graph] Germany: interest in more cooking/pasta sauces containing more vegetables, September 2019
    • [Graph] Germany: top vegetable ingredients in new launches of cooking/pasta sauces, Jan-Nov 2019
    • [Graph] Germany: interest in more cooking/pasta sauces that work well with just vegetable or meat substitutes, September 2019
    • Attitudes towards cooking/pasta sauces
    • [Graph] Germany: attitudes towards flavours in cooking/pasta sauces, September 2019
    • [Graph] Germany: attitudes towards premium private label ranges in cooking/pasta sauces, September 2019
    • [Graph] Germany: attitudes towards use of cooking sauces when cooking from scratch, September 2019
  4. Launch activity and innovation

    • [Graph] Germany: new launches in cooking and pasta sauces making no added sugar and L/N/R fat claims, 2017-19
    • [Graph] Germany: new launches of cooking/pasta sauces making natural claims, 2015-19
    • [Graph] Germany: convenience claims in cooking and pasta sauces, 2015-19
  5. Market share

    • Retail market share of cooking sauces, by value, 2016-18
    • Retail market share of cooking sauces, by volume, 2016-18
  6. market segmentation, size and forecast

    • Appendix

      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix - launch activity and innovation
      • Appendix - market size and forecast

    This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

    • The Consumer

      What they want. Why they want it.

    • The Competitors

      Who’s winning. How to stay ahead.

    • The Market

      Size, segments, shares and forecasts: How it all adds up.

    • The Innovations

      New ideas. New products. New potential.

    • The Opportunities

      Where the white space is. How to make it yours.

    • The Trends

      What’s shaping demand – today and tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description