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Germany Digital Trends - Winter Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Winter - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Expansion in German 5G networks will drive smartphone upgrades as people seek compatible handsets. The additional speeds will also boost other markets, with 5G laptops already launching and new opportunities in high bandwidth activities such as Ultra HD video streaming, gaming and augmented reality.


As manufacturers look for differentiation in a mature smartphone market, foldable screens as gaining traction. While the high price points will limit short term take-up, longer term the potential for larger screens could drive upgrades and see smartphones encroach further on the tablet market.

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Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Expanding 5G networks will boost German technology markets, driving smartphone and laptop upgrades as consumers seek to utilise significantly faster speeds. Jan Urbanek
Consumer Technology Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Mobile phones
    • Laptop, desktop and tablet computers
    • In-home entertainment and the smart home
    • [Graph] Germany: Entertainment and smart home device ownership, December 2019
    • Wearable technology and virtual reality
    • Video games and consoles
    • [Graph] Germany: Games console ownership, December 2019
    • Online activities
    • [Graph]
  2. Mobile phones

    • Headline Data
    • [Graph] Germany: Mobile phone ownership, December 2019
    • [Graph] Germany: Mobile phone ownership combinations, December 2019
    • [Graph] Germany: Recent and planned purchasing of smartphones, December 2019
    • Market Commentary
  3. Laptop, desktop and tablet computers

    • Headline Data
    • [Graph] Germany: Net computer ownership, December 2019
    • [Graph] Germany: Computer ownership, by type of computer, December 2019
    • [Graph] Germany: Multiple computer type ownership, December 2019
    • [Graph] Germany: Recent and planned laptop and tablet purchasing, December 2019
    • Market Commentary
  4. in-home Entertainment and the smart home

    • Headline Data
    • [Graph] Germany: Entertainment and smart home device ownership, December 2019
    • [Graph] Germany: Television connectivity, December 2019
    • [Graph] Germany: Entertainment and smart home device purchasing, December 2019
    • Market Commentary
  5. Wearable technology and virtual reality

    • Headline Data
    • [Graph] Germany: Wearable technology and VR headset purchasing, December 2019
    • [Graph] Germany: Wearable technology and VR headset ownership, December 2019
    • Market Commentary
  6. video games and consoles

    • Headline Data
    • [Graph] Germany: Games console ownership, December 2019
    • [Graph] Germany: Games console purchasing*, December 2019
    • [Graph] Germany: Games played in the last 3 months, by device**, December 2019
    • Market Commentary
  7. Online activities

    • Headline Data
    • [Graph]
    • [Graph]
    • [Graph] Germany: Technology habits, December 2019
    • Market Commentary
  8. APPENDIX

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description