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Germany Dishwashing Products Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Dishwashing Products - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Dishwashing products made in Germany so far lack clear provenance claims. With a reawakened sense of German localism during the current COVID-19 crisis, origin and locality claims will become a much sought-after claim for German consumers.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Dr Christina Wessels, a leading analyst in the Household & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 will increase washing-up occasions in the short and mid-term, and has also presented a longer-term opportunity for products with a safety profile based on food-grade ingredients. Dr Christina Wessels
Household Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: attitudes towards washing up by hand, March 2020
    • [Graph] Germany: washing up by hands can be enjoyable, by age, March 2020
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: "How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)," March-April 2020
      • [Graph] Germany: extent to which people are worried the outbreak might affect their lifestyle, March-April 2020
      • [Graph] Germany: dishwasher ownership, by financial health*, March 2020
      • [Graph] Germany: share of households by size, 1991 and 2018
      • [Graph] Germany: dishwasher ownership, by housing situation, January 2020
    • What consumers want and why

      • Usage and purchase of washing-up liquids
      • [Graph] Germany: purchase of washing-up liquid in the last six months, March 2020
      • [Graph] Germany: usage of washing-up liquid in the last six months, March 2020
      • Usage and purchasing of dishwasher products and dishwasher ownership
      • [Graph] Germany: dishwasher ownership, by household size*, March 2020
      • [Graph] Germany: usage of dishwashing products in the last six months, March 2020
      • [Graph] Germany: usage of dishwashing products in the last six months, by age, March 2020
      • [Graph] Germany: usage of dishwashing products in the last six months by households size, NET, March 2020
      • [Graph] Germany: purchase of dishwashing products in the last six months, March 2020
      • Issues with the dishwasher
      • [Graph] Germany: issues experienced when using a dishwasher in the last six months, March 2020
      • Dishwasher usage frequency
      • [Graph] Germany: reasons for using the dishwasher more often, March 2020
      • [Graph] Germany: reasons for using the dishwasher less often, March 2020
      • Attitudes towards washing-up by hand
      • [Graph] Germany: attitudes towards washing up by hand, March 2020
      • [Graph] Germany: washing up by hands can be enjoyable, by age, March 2020
      • [Graph] Germany: "There should be more formats for washing up liquids (eg spray, mousse)", by age, March 2020
    • Launch activity and innovation

      • [Graph] Germany: NPD in dishwashing products, by subcategory, January 2015-April 2020
      • [Graph] Germany: NPD in dishwashing care, by leading claims, January 2017-April 2020
      • [Graph] Germany: most appealing on-pack claims when buying household care products, 2019
      • [Graph] Germany: share of NPD in dishwashing care, by launch type, January 2015-April 2020
      • [Graph] Germany: NPD in hand dishwashing, by top 10 fragrance component groups, 2019
      • [Graph] Germany: NPD in dishwashing products, by top 10 companies, 2019
      • Advertising and marketing activity
    • Market share

      • market segmentation, size and forecast

        • Forecasting during the COVID-19 pandemic
      • Appendix

        • Note on COVID-19
        • Appendix – products covered, abbreviations and consumer research methodology
        • Appendix – market size and forecast

      About the report

      This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Description