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Germany Facial Skincare Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Facial Skincare - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Steer clear of youth bias

The vague umbrella of anti-aging benefits spans wide. However, it is casting a shadow on outdated perceptions of aging. What the aging population in Germany wants most is care which supports skin confidence. Brands need to explore skin aspirations that uncouple skincare from ageism.


Uncover skin health

Germans are not worried about skin flaws, choosing to focus on the big picture of health. Pique climate change awareness signals consumers to protect the skin's natural defences. Treatment which synergizes bio-tech and nutraceuticals to maintain optimal skin health will define the future of the category.


Prove your worth

In a market where 'German-engineered' is synonymous with efficiency and quality, consumers aren't easily fooled. The push for cleaner products is seeing doctor brands getting ahead of the curve. G-Beauty is showing brands the potential to reconcile nature, science and sustainability at any price point.

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

German consumers side-step anti-aging wanting healthy skin more. To keep pace with category growth, brands should prepare now for the microbiome-driven future. Gwen Osserman
Beauty & Personal Care Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: top three skin concerns by face/neck area, September 2019
    • [Graph] Germany: usage of cleansing products by type, September 2019
    • [Graph] Germany: usage of facial skincare products by type, September 2019
    • [Graph] Germany: usage behaviours in facial care, September 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • [Graph]
  3. What consumers want, and why

    • Areas of concern on face/neck
    • [Graph] Germany: top three skin concerns by face/neck area, September 2019
    • [Graph] Europe - concern over eye area/skin by country, September 2019
    • [Graph] Germany: facial skin concerns by gender, September 2019
    • [Graph] Germany: top facial/neck skin concern for males, September 2019
    • [Graph] Germany: facial skin concerns, by 16-24 year olds, September 2019
    • Usage of facial cleansing products
    • [Graph] Germany: cleansing product usage by type, September 2019
    • [Graph] Germany: usage of facial cleansing products by gender, September 2019
    • [Graph] Germany: usage of face wash and regular bar soap amongst men, by age, September 2019
    • Usage of face care products
    • [Graph] Germany: usage of facial skincare products by type, September 2019
    • [Graph] Germany: repertoire of facial skincare products by type, September 2019
    • [Graph] Germany: repertoire of facial skincare products by type, by age, September 2019
    • [Graph] Germany: female usage of facial skincare products, September 2019
    • Changes in facial skincare routine/ behaviour
    • [Graph] Germany: usage behaviours in facial care, September 2019
  4. Launch activity and innovation

    • [Graph] Germany: NPD in the facial skincare market by ultimate company in 2019, 2017-19
    • [Graph] Germany: NPD in the facial skincare market, by leading claims in 2019, 2017-19
    • Advertising and marketing initiatives
  5. Market share

    • Retail market share of facial skincare by percentage, 2018-19
  6. market segmentation, size and forecast

    • Retail value market shares of facial skincare, by segment, 2018-19
  7. Appendix

    • Appendix - products covered, abbreviations and consumer research methodology
    • Appendix - market size and forecast
    • Market size and forecast – Value – Best- and worst-case, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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