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German Fragrances Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Lead with mood occasions
  • Diversify with age-sensitive NPD
  • No chance without an ingredient stance

Covered in this report

Usage of fragrances in Germany is lower than that of other European countries, driven by a more cautious approach to the category. Ingredient safety concerns, high usage of scented toiletries, and an increasingly tough economic climate are all impacting the value of the category, which is expected to see growth of just 1.1% in 2019.


A slow and steady increase in value is also predicted over the next five years: Mintel estimates the category to see 2.3% value growth (to €1.8 billion) by 2024 as increased NPD encourages consumers to spend.

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The value of fragrances has been impacted by NPD from lower priced brands. The luxury sector can boost growth by focusing on sustainability and ingredient concerns Gwen Osserman
Beauty & Personal Care

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What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: top three scent preferences, September 2019
    • [Graph] Germany: top three emotive benefits of fragrances, September 2019
    • [Graph] Germany: agreement with selected statements, by age, September 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: NPD in the fragrance market, by segment, 2015-19
  2. Market Drivers

    • [Graph]
  3. What Consumers want, and why

    • Types of fragrance used
    • [Graph] Germany: fragrance product usage by type, September 2019
    • [Graph] Usage of fragrance products in Germany, France, Italy and Spain, 2019
    • [Graph] Germany: female usage of perfume and scented body lotion/oil, by age, September 2019
    • [Graph] Germany: usage of body spray/mist, by age and gender, September 2019
    • [Graph] Germany: repertoire of fragranced product types, by gender, September 2019
    • Preferred scent type
    • [Graph] Germany: top three scent preferences, by gender, September 2019
    • [Graph] Germany: repertoire of preferred scents, by gender, September 2019
    • Emotive benefits of fragrance
    • [Graph] Germany: top three emotive benefits of fragrances, September 2019
    • [Graph] Germany: 'attractive' and 'romantic' as top three emotive benefits of fragrance, by gender, September 2019
    • [Graph] Germany: 'confident' and 'powerful' as top three emotive benefits of fragrance, by gender, September 2019
    • Attitudes towards fragrances
    • [Graph] Germany: attitudes towards fragrances, September 2019
    • [Graph] Germany: agreement with selected attitudes, by age, September 2019
  4. Launch Activity and innovation

    • [Graph] Germany: NPD in the fragrance market by ultimate company*, 2017-19
    • [Graph] Germany: NPD in the fragrance market, by segment, 2015-19
    • [Graph] Germany: NPD in the fragrance market, by leading claims categories*, 2017-19
    • [Graph] Germany: NPD in 'natural' fragrances, by 'natural' claim, 2017-19
    • [Graph] Germany: NPD in 'ethical & environmental' fragrances, by leading 'ethical & environmental' claims*, 2017-19
    • [Graph] Germany: NPD in fragrances, by price positioning, 2015-19
    • [Graph] Germany: NPD in fragrances, by top 10 scent component groups*, 2017-19
  5. Market Share

    • Retail market share of fragrances by percentage, 2017-18
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Retail value market shares of fragrances, by segment, 2016-18
  7. Appendix

    • Appendix – Products covered, abbreviations and consumer research methodology
    • Abbreviations
    • Appendix - market size and forecast
    • Market size and forecast – Value, 2014-24
    • Market size and forecast – Value – Best- and worst-case, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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