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Germany Ice Cream Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ice Cream market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Experience remains central
  • Core users demand newness
  • Better-for-you NPD is a necessity

Covered in this report

The current public scrutiny of healthiness of food and drink, crystallised in the government's health targets and keenly apparent in consumer attitudes, poses a marked challenge for ice cream as a treat. Promisingly, users' openness to better-for-you variants bodes well for NPD in this space to chime. The industry's ability to improve ice cream's health credentials while delivering the treat experience consumers expect will, however, be pivotal to success here.


With the population in Germany ageing, retaining users past the family lifestage will gain pertinence. All-natural ingredients, low sugar/calorie formulations and indulgent recipes offer the most potential to encourage users without children to eat more ice cream.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As a fall in core users and scrutiny of healthiness will put ice cream under pressure, better-for-you variants and elevated indulgence hold potential for growth. Hanna Mansour
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Market context
    • [Graph] Germany: frequency of use of ice cream, by age and parental status, August 2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: types of ice cream eaten in the last three months, August 2019
    • [Graph] Germany: selected factors to prompt more frequent ice cream usage, August 2019
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. Market Drivers

    • [Graph] Germany: dairy avoidance in the household, by age of respondent, Q4 2018
    • [Graph] Germany: average temperature, April-October, 2016-19
    • [Graph] Germany: population by age group, 2014-24
  3. WHAT CONSUMERS WANT AND WHY

    • Ice cream usage
    • [Graph] Germany: types of ice cream eaten in the last three months, August 2019
    • [Graph] Germany: frequency of use of ice cream, by age and parental status, August 2019
    • Behaviours relating to ice cream
    • [Graph] Germany: behaviours relating to ice cream, August 2019
    • [Graph] Germany: ice cream product launches by texture references on-pack, 2016-19
    • Factors to prompt eating ice cream more often
    • [Graph] Germany: factors to prompt more frequent ice cream usage, August 2019
    • [Graph] Europe: low calorie dairy ice cream usage in selected countries, 2019
    • [Graph] Germany: perceptions of sugars and sweeteners as healthy, 2018
    • [Graph] Germany: launches of ice cream with all-natural or no additives/preservatives claim, 2015-19
    • [Graph] Germany: share of launches with high/added protein claims of all ice cream launches, 2015-19
    • Further behaviours related to ice cream
    • [Graph] Germany: further behaviours related to ice cream, August 2019
    • [Graph] Germany: agreement with the statement "I'd like to try more ice creams from other countries", by age, August 2019
    • Attitudes towards ice cream
    • [Graph] Germany: attitudes towards ice cream, August 2019
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: share of product launches in retail ice cream market by type, 2015-19
    • [Graph] Germany: vegan claims in ice cream product launches, 2015-19
    • [Graph] Germany: ice cream launches by top 10 ultimate companies, 2015-19
    • [Graph] Germany: launches of low calorie/sugar ice cream, 2015-19
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  5. MARKET SHARE

    • [Graph] Germany: company retail market share of ice cream by volume and value, 2017-18
    • Retail market share of ice cream by value and volume, 2017-18
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Market size and forecast
    • [Graph] Germany: retail volume sales of ice cream, by segment, 2016-18
    • [Graph] Germany: value retail sales of ice cream, by segment, 2016-18
  7. APPENDIX

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast
    • Germany: value retail sales of ice cream, 2014-24
    • Germany: volume retail sales of ice cream, 2014-24
    • Germany: retail value sales of ice cream, best- and worst-case forecast, 2019-24
    • Germany: retail volume sales of ice cream, best- and worst-case forecast, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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