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Germany Juice & Juice Drinks Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Juice & Juice Drinks - Germany market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Juice brands can address mounting concerns over sugar by investing in lower-calorie alternatives such as juice and water blends as well as looking to vegetable and botanical ingredients to develop less sweet, yet tasty drinks.


Shifting the focus to health value, such as with juices that are nutritionally close to whole fruits, can help to overcome sugar concerns. Brands can also tap into interest in digestive health with juice products enriched with fibre and probiotics.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The market has seen a strong decline in 2019. Brands can rebound by addressing concerns over sugar, boosting nutritional value and pushing category boundaries. Julia Buech
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: retail volume sales of juice, 2017-19
    • [Graph] Germany: retail value sales of juice, 2017-19
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: most important factors when buying 100% juice, December 2019
    • [Graph] Germany: preference for juices with ethical ingredients, by age, December 2019
    • [Graph] Germany: agreement that "Smoothies are filling enough to replace a meal (eg breakfast, lunch)", by age and gender, December 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: leading companies by retail value share (%), 2018-19
    • [Graph] Germany: juice and juice drinks launches, branded vs private label, 2015-19
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March 3-16, 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March 3-16, 2020
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), in litres, 1997-2016
    • [Graph] Germany: population by age group, 2014-24
  3. What consumers want, and why

    • Types of juice, juice drinks and smoothies used
    • [Graph] Germany: types of juice/juice drinks used in the last three months, December 2019
    • [Graph] Germany: usage of juice and juice drinks by age and parental status, December 2019
    • Reasons for drinking juice, juice drinks and smoothies
    • [Graph] Germany: reasons for drinking juice, juice drinks and smoothies, December 2019
    • Buying factors for juice, juice drinks and smoothies
    • [Graph] Germany: most important factors when buying juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: importance of flavour when buying juice, juice drinks and smoothies, by parental status, December 2019
    • [Graph] Germany: importance of 'no added sugar' and 'low sugar' when buying juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: perceptions of different types of sugars and sweeteners as healthy, 2018
    • [Graph] Germany: importance of 'functional claims' when buying juice, juice drinks and smoothies, December 2019
    • Interest in new juice concepts
    • [Graph] Germany: interest in trying different product attributes in juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: interest in trying different product attributes in juice, juice drinks and smoothies, by select age groups, December 2019
    • [Graph] Germany: interest in juice, juice drinks and smoothies with 'good' bacteria/fermented ingredients, by age, December 2019
    • Juice drinks behaviours
    • [Graph] Germany: behaviours related to fruit juice, juice drinks or smoothies, December 2019
    • [Graph] Germany: preference to buy fruit juices, juice drinks or smoothies made with ethical ingredients over others (eg fair trade, sustainable), by age, December 2019
    • [Graph] Germany: interest in juice concentrates that can mixed with water to make fruit juice, juice drinks or smoothies, by age, December 2019
    • Juice drinks attitudes
    • [Graph] Germany: attitudes towards fruit juice, juice drinks or smoothies, December 2019
    • [Graph] Germany: agreement that drinking a juice shot give you a quick-fix pick-me-up, by age, December 2019
  4. Launch activity and innovation

    • [Graph] Germany: 100% juice and juice drinks launches, average sugar content, 2015-19
    • [Graph] Germany: juice and juice drinks NPD featuring spice/herb ingredients, 2016-19
    • [Graph] Germany: shot* formats as a % of juice and juice drink launches, 2016 and 2019
    • [Graph] Germany: juice and juice drinks launches with select eco-friendly claims, 2017-19
    • [Graph] Germany: juice and juice drinks launches with organic claims, 2016-19
    • Advertising and marketing activity
  5. Market share

    • Retail market share of juice, by value, 2018-19
    • Retail market share of juice, by volume, 2018-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • [Graph] Germany: retail volume sales of juice, 2017-19
    • [Graph] Germany: retail value sales of juice, 2017-19
  7. Appendix

    • Appendix – products covered and consumer research methodology
    • Appendix – launch activity and innovation
    • Appendix – market size and forecast

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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